[Hiring] Junior Content Marketing Manager @Appinio

Role Description

Your mission is to be the engine room of Appinio’s global content & brand function. You will turn strategy, research, and campaign ideas into high-quality, on-brand content across our digital channels and international markets — from copywriting and publishing to repurposing, optimisation and distribution. With a dotted line supporting our Organic Growth function, you’ll fuel SEO, AIO and discoverability, while keeping our core content engine running efficiently and reaching more ICP-fit audiences in a compelling way — ultimately contributing to measurable pipeline and revenue impact.

What you’ll be doing

• Develop Best-In-Class Content: Turn research, customer advocacy, brand pillars, business assets and new ideas into compelling content and integrated campaigns — from reports and blogs to email, social, landing pages, sales enablement and more — designed to maximise reach and impact.
• Own Content & Brand Operations: Keep our global content engine running smoothly, owning day-to-day operations, content governance and brand consistency across channels, while maintaining content libraries and infrastructure.
• Coordinate Localisation: Manage translation and localisation workflows with regional teams, ensuring content is adapted effectively for priority markets while maintaining a consistent global brand.
• Optimise for Search & Discovery: Work with Organic Growth to apply SEO, AIO and AI-search best practices across content, improving discoverability, organic reach and performance.
• Connect Content to GTM: Collaborate with GTM stakeholders to activate content across campaigns and channels, ensuring it reaches the right audiences and contributes to pipeline and revenue.
• Report & Optimise Performance: Track and report on content performance across key channels, using insights to identify what’s working, improve future content and maximise impact.

Qualifications

• 1–3 years of experience in content or digital marketing, ideally within a B2B SaaS or tech environment.
• Exceptional copywriting, editing, and proofreading skills in English with meticulous attention to detail.
• Comfortable working with content management systems (HubSpot experience is a plus) and publishing platforms.
• Obsessed with how people search, how search trends are evolving, and how AI is changing the way content gets discovered — with a strong baseline understanding of SEO and AIO/GEO.
• Highly organised, proactive, and eager to take ownership of content creation and operational workflows in a fast-paced setting.

Benefits

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens.
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year.
• All the hardware you need and your own MacBook.
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co-working spaces if you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York).