[Hiring] Associate Product Marketing Manager @Mitratech

Role Description

This role is based in CAN and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA to deliver consistent, high-performing digital programs at scale.

The Associate Product Marketing Manager, GRC will support the go-to-market strategy and execution for select products in Mitratech's GRC portfolio. This role will focus on:

• Positioning and messaging
• Competitive intelligence
• Product launches
• Sales enablement

We're looking for a hands-on marketer who can own defined projects, turn complex product and market information into clear, customer-facing messaging, and collaborate effectively across teams. The ideal candidate is curious, proactive, organized, and comfortable using data and AI tools to make marketing work more efficient.

Qualifications

• 2-3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.
• Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.
• Strong written and verbal communication skills, with the ability to simplify complex products and concepts for different audiences.
• Experience creating marketing and sales enablement materials for B2B audiences.
• Comfortable conducting market and competitive research and turning findings into practical insights and assets.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Comfortable working with marketing or business metrics and using data to inform decisions.
• Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows.
• Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset.

Requirements

• Support go-to-market activities for new products, capabilities, and feature releases.
• Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.
• Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales to support launch execution.
• Support cross-sell and upsell initiatives by developing messaging and materials that help customers understand the value of additional products and capabilities.
• Help ensure product positioning is consistently represented across relevant marketing and sales channels.
• Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.
• Manage the internal sales enablement tool and sales asset repository and act as primary administrator.
• Support sales training and internal communications around new products, releases, positioning, and competitive insights.
• Provide timely support for sales requests related to product messaging, competitive information, and deal-specific needs.
• Use AI tools to streamline research, competitive monitoring, content development, and other repetitive marketing workflows.
• Help test, improve, and maintain AI-assisted workflows while ensuring outputs remain accurate and aligned with business needs.
• Come up with new ways to use AI in the PMM lifecycle and build skills and agents to assist.
• Monitor competitors, market trends, customer needs, and developments across the GRC landscape.
• Support the development and ongoing maintenance of competitive battlecards and sales resources for assigned products.
• Support win/loss analysis by organizing feedback and identifying trends.

Benefits

• This role can be performed 100% remote anywhere in Canada.
• Given the need for team collaboration and meeting overlap, candidates who can align with Eastern Time Zone business hours are strongly preferred.
• Anticipated Pay Range: $60,000 - $70,000 annually CAD.