Role Description
Associate Director, Patient Services Marketing, is responsible for the creation and implementation of the patient services marketing strategy and delivering tactics aligned to the overarching strategy.
-
Leads the collaborative planning, alignment, approval and execution of strategies and tactics (traditional and digital) designed to provide education to healthcare providers and patients by amplifying awareness of patient support programs.
-
Develop and lead patient services initiatives that equip Case Managers, Clinical Educators, and Field Reimbursement Managers with the tools and resources needed to drive patient outreach, education, and program engagement.
-
Drives alignment with strategic objectives and tactics across the organization in a compliant manner, partnering with Sales, Training, Marketing, business Insights & Analytics, Market Access, Patient Services, Legal, Regulatory, Medical, Compliance, and Public Affairs, etc.
-
Closely partners with other patient services operations team members including training & operations, data & analytics, & program governance.
-
Develop reports to monitor key metrics and ensure key programs are managed effectively achieving KPIs on time and on budget.
-
Facilitates a smooth running and compliant PRC process in concert with the PRC Team Members and partner agencies.
-
Serves as the primary Patient Services representative for cross-functional planning and engagement activities, including annual brand planning, tactical planning, sales meetings, conferences, and other key business initiatives.
-
Responsible for budget management and vendor oversight for the patient services marketing agency of record (AOR), materials fulfillment partners, and other key program vendors.
Qualifications
-
Bachelor's Degree, MBA a plus.
-
Minimum 5-7 years pharmaceutical marketing. Rare Disease experience preferred.
-
Experience with digital approaches to marketing is optimal.
-
Outstanding leadership and presentation skills.
-
Proven ability to collaborate across functions with intention.
-
Leads with curiosity to support innovation and critical thinking.
Requirements
-
Proficient in Microsoft Office Suite.
-
Highly motivated and great attention to detail.
-
Strong ability to work under tight timelines and complex/changing situations.
-
Excellent written and oral communication skills.
-
Excellent problem-solving skills.
-
Broad level of interpersonal skills and flexibility.
-
Requires up to 15% domestic travel.
Benefits
-
401K with company match.
-
Annual Bonus Program (Sales Bonus for Sales Jobs).
-
Generous PTO and Holiday Schedule which includes Summer and Winter Shut-Downs, Sick Days, and Volunteer Days.
-
Healthcare Benefits (Medical, Dental, Prescription Drugs, and Vision).
-
HSA & FSA Programs.
-
Well-Being and Work/Life Programs.
-
Life & Disability Insurance.
-
Concierge Services.
-
Long Term Incentive Program (subject to job level and performance).
-
Pet Insurance.
-
Tuition Assistance.
-
Employee Referral Awards.