[Hiring] Associate Director of Demand Generation @CluePoints

Role Description

We’re looking for an Associate Director of Demand Generation to join our Marketing team and contribute to our mission of transforming clinical research through data-driven insights.

You will report to the VP Marketing and lead our demand generation engine, working closely with Sales, Commercial Operations and our agency partner to build qualified pipeline and new-logo opportunities.

Qualifications

• 8+ years in demand generation or performance marketing, including at least 2 years leading people or programs in B2B SaaS or technology.
• A track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles.
• Hands-on experience with HubSpot or Marketo and Salesforce, including workflows, scoring, lead lifecycle and attribution.
• Strong funnel analytics and budget management skills, plus practical examples of using AI or automation to improve results.
• Experience managing digital agencies and coaching marketing team members, with strong stakeholder communication.

Requirements

• Experience marketing clinical trial technology, eClinical software, CRO services or life sciences SaaS, and familiarity with RBQM.
• Experience building a demand generation team and running programs across global or regional markets.
• Familiarity with intent, enrichment and sales engagement tools, and sales methodologies such as MEDDPICC.