[Hiring] Advocacy Marketing Manager @McGraw Hill LLC.

Role Description

As the Senior Marketing Manager, Customer Advocacy, you will lead the strategy and execution of scalable programs that turn the experiences of educators, administrators, and students into credible customer proof. You will:

• Recruit, engage, and activate advocates.
• Translate customer outcomes into compelling stories.
• Equip Marketing, Sales, Customer Success, and Product teams with insights and assets that support pipeline, retention, product development, and brand differentiation.
• Strengthen the customer experience and reinforce McGraw Hill’s reputation as a trusted partner.

This role is a remote position, requiring up to 20% travel for internal and external events and meetings, and is open to applicants authorized to work for any employer within the United States.

Qualifications

• Bachelor’s Degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing, or related roles.
• Proven ability to build trusted relationships internally and with customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable with autonomy and working at speed: proactive, decisive, and impact-oriented.
• Strong analytical skills and data-driven mindset.
• Strong business writing skills and experience with tools like PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana, and a variety of AI tools.
• Familiarity with the EdTech industry or experience working with faculty/educators strongly desired.

Requirements

• Develop and execute a comprehensive customer advocacy strategy to increase customer retention, acquisition, and brand credibility in partnership with customer success, sales, marketing, and product/platform development.
• Manage the faculty, administrator, and student advocate programs end-to-end, including recruitment, onboarding, and ongoing engagement.
• Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events.
• Partner with product & platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions.
• Build and nurture long-term relationships with customer champions and advisory board members.
• Expand successful advocacy programs into new markets and opportunities.
• Collaborate with other marketing leads to develop case studies, testimonials, and videos highlighting advocate success stories.
• Partner with internal stakeholders to understand win/loss analysis and share success stories internally.
• Build online community and searchable tools for internal enablement.
• Enhance scalable governance, workflows, and processes to further amplify a successful program.
• Track and report advocacy KPIs to measure impact on engagement, pipeline, retention, and sentiment.
• Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

Benefits

• The pay range for this position is between $80,000 - $100,000 USD annually, with base pay offered varying depending on job-related knowledge, skills, experience, and location.
• An annual bonus plan is provided as part of the compensation package.
• A full range of medical and/or other benefits, depending on the position offered.