[Hiring] Marketing Manager, Lead Generation @National Equity Project

Role Description

We are seeking a Marketing Manager, Lead Generation who helps the right people find NEP, get interested in our work, and connect to our Direct Services team. This is a part-time (up to 20 hours per week), hands-on role that turns content from our Communications and Direct Services teams into campaigns that attract leaders interested in our services.

• Build a clear path from first visit to qualified lead.
• Connect search, ads, web pages, downloadable resources, forms, and email follow-up so each step leads to the next.
• Keep a shared marketing calendar for campaigns, website updates, events, and emails.
• Find where people drop off and fix the biggest gaps first.
• Manage website, search, and ads.
• Update marketing pages, landing pages, forms, and calls to action in WordPress, and ensure they connect to HubSpot.
• Work with specialists to improve how NEP shows up in Google and AI search tools (SEO/AEO/GEO).
• Track Google Ads and Google Ad Grant results and coordinate improvements with our ads specialist.
• Run HubSpot email campaigns.
• Build marketing emails, lists, and simple automated follow-up sequences using approved content.
• Ensure every form, download, webinar, and event has the right follow-up.
• Keep lead data clean and flag system issues to Operations.
• Pass qualified leads to Direct Services using agreed upon criteria.
• Coordinate campaigns and report results.
• Manage timelines, assets, and approvals across teams and outside partners.
• Support promotion, registration, and follow-up for webinars and events.
• Share a short monthly report on website traffic, search and ad results, email engagement, conversions, and leads.
• Use the data and Direct Services feedback to recommend what to change next.

Qualifications

• 2+ years in inbound marketing, email marketing, demand generation, or marketing operations. Nonprofit or K-12 experience is a plus.
• Demonstrated, hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations.
• Working knowledge of SEO, Google Ads (Ad Grant a plus), website conversion, and analytics. WordPress and GA4 preferred.
• Strong organizational and follow-through skills and able to manage several campaigns and contributors independently.
• Commitment to educational equity, youth voice, and shared power.
• Proven ability to effectively work and collaborate across differences, including race, gender, and culture.
• Eligible to work in the United States.

Requirements

• Salary Range: $50,000-$57,000 (part-time).
• Sick Time Off.
• Voluntary Short-term Disability, Long-term Disability, and Life Insurance.
• Partial Cell Phone & Internet Reimbursement.
• Home Office Equipment Budget.

Company Description

Founded in 1995, the National Equity Project (NEP) has supported 100,000+ leaders in 1,500 education agencies, intermediaries, and philanthropic organizations to create conditions for equitable and excellent education.

• Our work has impacted the learning environments of more than 10 million young people and thousands of educators.
• NEP has established itself as a trusted and credible partner in educational equity and transformation.
• Our mission is to develop leaders and mobilize the education field to transform the experiences, outcomes, and life options for children and families who have been historically underserved.