[Hiring] Video Producer / Editor @First Media

Role Description

First Media is seeking an experienced Performance Marketing Producer / Editor who can bring creative ideas to life from concept through finished video, and occasionally appear on camera as well. You'll develop concepts, write scripts, produce, and edit compelling short-form ads across multiple brands and products, working both independently and collaboratively depending on project needs.

• Turn footage, products, and messaging into ad concepts, scripts, and finished content.
• Ideate and script video concepts in a clear voice that tells a specific story about a product to a specific audience.
• Write hooks, headlines, on-screen text, and other short-form ad copy that works hand in hand with the visuals.
• Translate what makes content strong and watchable on each platform into ads that perform.
• Work across brands alongside directors, editors, and strategists.
• Concept, produce, and edit short-form ads that drive performance, appearing on camera when the idea calls for it.
• Self-produce ads from concept to scripting through shoots, post-production, and delivery.
• Craft ads from existing footage and assets across multiple iterations, with a sharp sense of what makes an effective ad.
• Make data-informed creative decisions that capture attention, improve campaign performance, and drive conversion.
• Use performance data to sharpen hooks, formats, and iterations, scaling what works and cutting what doesn’t.
• Bring a sense of strategy to every brief: what makes good creative, and why an ad wins.
• Innovate and execute new formats and trends that can scale across teams.
• Explore and leverage AI-assisted creative and production tools to streamline workflows, experiment with new approaches, and improve creative output.

Qualifications

• Experience creating short-form video content for digital advertising, social media, branded content, or related creative productions. Paid social or direct-response experience is a plus.
• Demonstrated experience developing creative concepts, writing scripts and hooks, producing video content, and editing for digital and social platforms.
• Proficiency in Adobe Premiere Pro, particularly with short-form and vertical video. Working knowledge of Photoshop is a plus.
• Familiarity with performance metrics such as hook rate, retention, and click-through rate (CTR), and how they can inform creative decisions.
• Experience with AI-assisted creative, production, or editing tools is a plus.

Requirements

• Strong conceptual thinking, copywriting, and visual storytelling skills, with the ability to tailor creative to different products, audiences, and objectives.
• A strong understanding of social platforms, native content trends, and what captures and sustains audience attention.
• Ability to take creative projects from concept through execution, working independently or collaboratively depending on project needs.
• Comfortable with hands-on production, including filming products and capturing compelling footage using an iPhone or other lightweight equipment.
• Comfortable appearing on camera when the creative concept calls for it.
• Strong creative judgment, adaptability, and openness to feedback, with the ability to work efficiently across multiple brands and priorities.

Portfolio Required

Please include a link to a portfolio or work samples showcasing short-form video content you've helped concept, script, produce, and/or edit. Paid social, direct-response, or other advertising examples are especially welcome. Please indicate your specific contributions to the work submitted.