[Hiring] Video Editor and Producer @PetLabCo.

Role Description

PetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.

In performance marketing, a Video Editor does more than make things look good. Every cut, hook, and caption you make exists to stop the scroll, hold attention, and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.

This is an editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok, and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars, and voiceovers.

You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social, and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.

What You'll be Responsible For

• Performance Video Editing – You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include:
  • Editing short-form video ads for Meta, TikTok, and YouTube from briefs supplied by our Creative Strategists.
  • Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2–3 seconds to hold attention.
  • Adding captions, text overlays, sound design, music, and clear calls-to-action that suit each platform.
  • Cutting UGC, creator, influencer, studio, and stock footage into native-feeling ads.
  • Exporting in 9:16, 4:5, 1:1, and 16:9, with files named and organized so media buyers can launch right away.
  • Testing new AI tools to give you that extra edge!
• Creative Strategy & Scripting – You won't just execute briefs. You'll help come up with the ideas behind them. This will include:
  • Writing direct-response scripts, hooks, and CTAs for UGC, creator, AI-avatar, and product ads.
  • Pitching new concepts and angles based on performance data, customer pain points, and trending formats.
  • Working with our Creative Strategists to turn insights into briefs, storyboards, and shot lists.
  • Adapting winning scripts into new angles, personas, and hook variations for testing.
  • Bringing an editor's eye to strategy: spotting what will hold attention before it's made.
• AI Video Production – AI is already part of how we make ads, and it should be part of how you work every day. This will include:
  • Generating AI video, AI avatars/spokespeople, product B-roll, and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads.
  • Creating AI voiceovers and localized versions with tools such as ElevenLabs.
  • Fixing AI outputs so they hold up as real ads: character consistency, product accuracy, and overall realism.
  • Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling, and cleanup.
  • Building repeatable AI workflows and templates, and sharing what works with the team.
• Iteration & Testing – You'll help our strategists find winning ads and scale them through fast variations. This will include:
  • Producing many versions of winning ads with new hooks, intros, avatars, lengths, and messaging.
  • Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B).
  • Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots.
  • Studying competitor and trending ads so PetLab's creative stays native to each platform.

Qualifications

• 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands.
• Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each.
• Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend).
• Strong written and spoken English, with the confidence to present ideas, take feedback, and work with a global team.
• AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs).
• Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve, or motion graphics are a plus.
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers, and CTAs, and the ability to write a direct-response script, not just cut one.
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them.
• The speed and organization to deliver a high volume of ads each week without the quality dropping.
• Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency.
• Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.

Benefits

• 28 days annual leave excluding public holidays.
• Company Bonus.
• Private Medical Insurance.
• Visa sponsorship.