[Hiring] Mid weight Video Editor + Producer @PetLabCo.

Role Description

PetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.

In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.

This is a Mid weight, editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers.

You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.

What You'll be Responsible For

• Performance Video Editing:
  • Editing short-form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists.
  • Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2–3 seconds to hold attention.
  • Adding captions, text overlays, sound design, music and clear calls-to-action that suit each platform.
  • Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads.
  • Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away.
  • Testing new AI tools to give you that extra edge!
• Creative Strategy & Scripting:
  • Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads.
  • Pitching new concepts and angles based on performance data, customer pain points and trending formats.
  • Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists.
  • Adapting winning scripts into new angles, personas and hook variations for testing.
  • Bringing an editor's eye to strategy: spotting what will hold attention before it's made.
• AI Video Production:
  • Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads.
  • Creating AI voiceovers and localized versions with tools such as ElevenLabs.
  • Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism.
  • Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup.
  • Building repeatable AI workflows and templates, and sharing what works with the team.
• Iteration & Testing:
  • Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging.
  • Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B).
  • Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots.
  • Studying competitor and trending ads so PetLab's creative stays native to each platform.

Qualifications

• 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands.
• Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each.
• Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend).
• Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team.
• AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs).
• Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus.
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one.
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them.
• The speed and organization to deliver a high volume of ads each week without the quality dropping.
• Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency.
• Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.

Requirements

• Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialize in performance advertising.

Benefits

• 20 days PTO excluding bank holidays.
• Company Bonus.
• Medical, Vision and Dental Insurance.
• Generous Learning and development budget.
• Short-Term and Long-Term Disability Insurance.
• Life Insurance.
• 401K.
• Work Remote.
• Monthly Internet Stipend.

Company Description

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!