[Hiring] UX Designer/Product Lead @baesh social UG

Role Description

Do you live and breathe product? Help us build the next Gen Z social platform!

As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.

• Core team position, equity-based
• Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one
• Flexible hours + fully remote
• German required (our first market is Berlin)
• After fundraising, there's a path toward a paid leadership role (this is an unpaid core team role for now)

Qualifications

• Strong track record in UX/Product Design or Product Management with deep UX ownership
• Proven ability to improve activation/retention through product iteration
• Comfort working in early-stage environments
• Excellent UX craft: flows, interaction design, usability, and visual polish
• Strong product thinking: prioritization, experimentation, metrics, and user behavior
• Ability to run user interviews independently and convert insights into shipped improvements
• German knowledge required (you’ll research and validate with German-speaking users)
• Europe-based only (EU + Eastern Partnership countries), fully remote
• Founder-level ownership: proactive, fast, direct, and accountable
• Excited by the mission: building the infrastructure for real-life connection in the AI age

Requirements

• Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
• Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
• Define success metrics, hypotheses, and experiments
• Run regular user interviews and usability tests, especially with Gen Z / young millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
• Design key flows and interaction patterns, with strong attention to detail and delight
• Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows

Benefits

• Core team role with company shares
• High-impact mission: tackling loneliness and helping people build real friendships IRL
• Fully remote
• Flexible working hours
• Massive growth benefits