[Hiring] Principal Creative, Growth Production @Instacart

Role Description

We're transforming the grocery industry at Instacart, where we invite the world to share love through food. We believe everyone should have access to the food they love and more time to enjoy it together. We are hiring a Principal Creative, Growth Production to own the production engine behind our growth and direct response (DR) work.

• Own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats.
• Run video production hands-on and at scale: testimonial, UGC, talent-led, short-form, and vertical content for YouTube, TikTok, Instagram, and paid media placements.
• Plan and produce for performance, building modular shoots and asset systems.
• Translate briefs into production strategies, scopes, budgets, and timelines.
• Build and maintain creative operational systems for the growth team.
• Drive AI production workflows alongside traditional production.
• Own Business Affairs responsibilities, including usage rights, licensing, talent and music clearances.
• Handle localization end to end, producing content in multiple languages.
• Source, negotiate, and manage a diverse roster of production partners.
• Lead pre-production and on-set operations.
• Establish repeatable workflows, templates, and documentation.
• Flex into high-profile commercial and cultural projects as business needs shift.

Qualifications

• 13+ years of end-to-end creative production experience delivering multi-channel campaigns.
• Direct experience producing growth, performance, or DR creative at volume.
• Proven track record producing testimonial and brand content across multi-market shoots.
• Demonstrated experience building creative operations.
• Ownership of campaign budgets of $250K+.
• Fluency in Business Affairs.
• Deep knowledge of production operations.
• Familiarity with AI production tools and workflows.
• Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud.

Requirements

• Ability to travel up to 25% for shoots.

Preferred Qualifications

• Experience in an in-house creative agency.
• Background in high-growth tech, marketplace, retail, or grocery.
• Experience producing celebrity and talent-led work.
• Familiarity with AICP bid forms and multi-state production compliance.
• Bilingual in English and Spanish.
• Comfort working at a senior scope without close oversight.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.

Company Description

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. Our employees have the flexibility to choose where they do their best work while staying connected through regular in-person events.