Role Description
This role is video, end to end. You'll concept and cut short-form video ads for paid media across TikTok, Reels, and Meta placements, where every edit is judged on what it does to hook rate, retention, and spend. You're not making brand films or organic filler. You're making the creative we put budget behind.
We're looking for an editor who can own their output and be creative within proven marketing fundamentals, not just execute tasks. This is not a gig; it's a long-term partnership. Many of our editors have been with us 2+ years, and the people who now set our creative direction started as editors here.
You'll work closely with our Content Lead and Marketing team. We're a small, high-output team that moves fast, communicates daily, and invests in the people who show up.
Where You'll Be in Six Months
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Senior Performance Video Editor.
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Full creative autonomy: own video concepts end to end.
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Decide which angles to test next instead of receiving briefs.
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Your creatives are the ones we put real spend behind.
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Start reviewing other editors' cuts and shaping how they work.
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Performance-based advancement, not time served.
Compensation & Earning Potential
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Base: $10β20 USD/hour depending on experience.
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Performance bonuses: Uncapped, paid per winning creative.
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Rate reviews: Revisited as you take on more, not on an annual calendar.
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Top editors earn meaningfully more than their base by producing winners consistently.
What Success Looks Like
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Consistently producing short-form video ads that scale on paid and perform organically.
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Hitting 50%+ thumb-stop rates and 30%+ hold rates.
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Iterating on winning formats without needing direction from the marketing team.
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Becoming a trusted creative partner, not just an executor.
Core Responsibilities
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Concept and edit short-form video ads for TikTok, Reels, and Meta.
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Develop new video angles and hooks, then test them against proven formats.
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Build AI-assisted video creative using current tools.
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Review past edits daily, identify what's working and improve.
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Work directly from paid performance data to decide what to cut next.
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Turn around content quickly and communicate proactively every day.
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Stay on top of TikTok and Instagram trends and apply them where they'll convert.
Must-Haves
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A strong recent portfolio of short-form video edits, ideally including paid ad creative (20+ from the last few months).
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Ability to analyze winning video ads and break down what made them work.
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Hands-on experience across video formats: hook-led headline videos, talking heads, voiceovers, UGC-style edits, AI video.
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Ability to read metrics (hook rate, retention, watch time, spend) and know what to change in the next cut.
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Takes ownership, internalizes feedback, and doesn't repeat the same mistake twice.
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Highly skilled in CapCut Pro or a comparable editing tool.
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Strong written and spoken English; able to work independently.
Nice-to-Haves
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Experience cutting video ads for e-commerce or DTC brands.
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Experience working directly against Meta or TikTok ad account data.
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A track record of creatives that scaled on paid.
What You'll Learn Here
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Understanding why video sells, not just software.
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Direct access to paid performance data on real ad spend.
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1-on-1 mentorship from our Content Lead.
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Paid courses and software, including the AI video tools you'll be working in.
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A portfolio backed by numbers, showcasing successful creatives.
Not a Fit If
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Your portfolio is mostly long-form, YouTube, or event/wedding content.
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You can't point to a recent video ad and explain why it performed.
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You want to make beautiful videos more than videos that sell.
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You need a fixed schedule or close supervision to stay productive.
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You're looking for a short-term project or side gig.
Working Style
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Engagement: Independent contractor, paid in USD.
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Location: 100% remote.
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Hours: ~40 hrs/week, long-term role.
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Schedule: Fully flexible, work whenever you want.
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Time off: Flexible PTO, coordinate with the team.
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Tools: CapCut Pro (or comparable), AI video tools, TikTok/Meta analytics.
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Working style: No micromanagement.
How to Apply
It takes about 5 minutes. We review every application.