[Hiring] Paid Social Video Editor @Frida

Role Description

Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team. We're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide. We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.

• Edit short-form paid social ads for Meta and TikTok
• Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
• Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
• Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

Qualifications

• Experience editing direct-response or e-commerce ads
• Strong instinct for hooks and the first 1-3 seconds of an ad
• Fast, intentional pacing
• Retention, hold rate, and watch time
• Visual pattern interrupts
• On-screen text, captions, graphics, and b-roll
• Making footage feel native to Meta and TikTok
• Clearly communicating product benefits
• Building credibility, desire, and social proof
• Editing toward conversion, not just aesthetics
• Creative testing and iteration
• Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger

Requirements

• Meta/Facebook and TikTok ad creative experience
• Paid social and performance creative experience
• E-commerce or DTC brands experience
• UGC and short-form social video ads experience
• Direct-response advertising experience
• Creative testing and iteration experience
• Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar
• Experience using AI tools as part of your editing workflow is a plus

Benefits

• Robust health benefits including comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Exclusive employee product discounts