Role Description
For one of our clients, weβre looking for a highly creative, data-driven Growth Designer (Social Ads & ASO) to join their Design team and work closely with User Acquisition and Marketing.
Youβll create and optimize high-performing paid social creatives across video, static, and carousel formats, with a strong focus on TikTok. Youβll also own the visual optimization of the Apple App Store and Google Play presence, using A/B testing and performance insights to improve ASO and conversion.
Weβre looking for a versatile designer who combines strong visual storytelling with a performance mindset and knows how to turn data into creative that converts.
Engagement: Part-time B2B engagement, billed on an hourly basis.
Responsibilities
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Cross-Functional Collaboration:
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Serve as the primary creative liaison between the Design team and the UA/Marketing teams, ensuring all growth assets maintain a high design standard while hitting aggressive performance targets.
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Data-Driven Iteration:
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Meet weekly with UA managers to review performance metrics (CTR, IPM, CPI, ROAS) across all social channels.
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Translate quantitative data and user feedback into actionable creative briefs and the next iteration of designs.
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Social Ads Design & Production (Video & Static):
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Design, edit, and animate high-converting native video ads (9:16), as well as highly engaging swipeable Image Carousel Ads and static image formats for TikTok and other paid social platforms.
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Act as the internal expert on TikTok trends, sounds, effects, and visual styles.
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Source high-quality stock footage and b-roll to produce scalable, engaging creative assets without the need for live-action production.
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Understand the technical nuances and safe zones for various social formats (e.g., keeping critical text inside the 1080x1920 safe areas).
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Develop variations of hooks, calls-to-action (CTAs), text overlays, and pacing for videos, as well as layout/copy variations for carousels, to fuel a rigorous cross-platform A/B testing pipeline.
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App Store Optimization (ASO) & Storefront Design:
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Design and continuously refresh compelling screenshot galleries and feature/promo videos for both the Apple App Store and Google Play Store.
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Design visual assets that clearly communicate core app features and value propositions to drive higher page view-to-install conversion rates.
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Support the Marketing team in executing visual A/B tests natively within Apple Product Page Optimization (PPO) and Google Play Console.
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Adapt visual storefront assets for different global markets and languages, ensuring cultural relevance and brand consistency.
Qualifications
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3+ years in digital design, motion graphics, or performance marketing, with a portfolio showcasing both video ads and high-converting static/carousel designs for paid social platforms, plus mobile app store assets.
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Excellent written and spoken English, with the ability to communicate effectively in an international, cross-functional environment.
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Expert in both motion/video editing and static design.
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Deep, intuitive understanding of the TikTok ecosystem and its creative best practices and other major social ad platforms.
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Familiarity with or willingness to learn generative AI tools for image and video creation is highly preferred.
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Familiarity with Apple App Store and Google Play design guidelines, safe zones, and the technical requirements for app previews and screenshots.
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You don't just make things look good; you care about how they perform.
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Strong ability to communicate design rationale to marketing stakeholders, manage multiple rapid-turnaround projects, and pivot quickly based on ad performance.
Benefits
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Flexible working hours.
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Opportunity to work with a creative and dynamic team.
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Engagement on a part-time basis, billed hourly.
Company Description
Quadro Consulting was founded in 2014 in Bonn, Germany. We have been successfully delivering IT solutions to long-term clients across various industries, including Dating, Gaming, Payments & Finance, Printing & Marketing, Education, and many more.