Role Description
We're looking for an E-commerce DTC UX/UI Brand Designer who can own projects end-to-end (from strategy to execution) and make smart, conversion-aware design decisions. You'll work across multiple DTC brands, collaborating closely with strategists and developers. You should be equally comfortable thinking about brand systems, UX flows, and high-performing UI. We also expect you to bring a point of view on how AI tools can speed up and improve the way design work gets done; this isn't a "nice to have," it's part of how we operate.
What You'll Actually Do
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Own UX and UI design from concept to launch across multiple DTC eCommerce brands
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Design online stores and pages that are clear, easy to use, and drive sales
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Create wireframes, scalable UI systems, and high-fidelity mockups in Figma
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Turn brand ideas into consistent, easy-to-follow visual design systems
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Present work confidently and collaborate closely with PM, lead designer, and developers through handoff, QA, and launch
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Spot usability issues, improve the experience, and follow proven conversion best practices
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Balance fresh, innovative UI design with CRO best practices
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Develop and maintain brand identity guidelines across all touchpoints
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Identify and lead AI-driven initiatives that speed up design production or improve quality (e.g., AI-assisted ideation, image/asset generation, Figma AI plugins, QA/accessibility checks, research synthesis)
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Continuously look for ways to improve our design process β tools, systems, and workflows β not just the pixels
This Is Probably NOT for You If...
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Your portfolio is mostly Dribbble shots or redesign concepts β no live sites
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You have never worked at an agency with multiple clients
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You have never designed or shipped a live Shopify store
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You avoid feedback or can't defend your design decisions
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You care more about trends than results
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You've never worked directly with developers
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You see AI tools as a threat to your craft rather than a way to work smarter
This Is Probably GREAT for You If...
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You've shipped real Shopify/Shopify Plus stores and can point to the URLs with pride
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You like moving fast across multiple clients without losing quality
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You already use AI tools somewhere in your workflow and want to do more of that
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You'd rather defend a design decision with data than with vibes
Qualifications
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3+ years designing UX/UI for eCommerce or DTC brands β agency experience required
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A strong portfolio showing real, live storefronts β not concept-only or redesign exercises
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Proven Shopify or Shopify Plus experience: themes, sections, platform constraints, and best practices
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Advanced proficiency in Figma
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Deep understanding of mobile-first design, UX fundamentals, and accessibility
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Practical experience using AI tools to accelerate or improve design work
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Experience taking projects from idea to launch
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Ability to explain why you designed something, not just what it looks like
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Comfortable working fast, async, and across multiple clients simultaneously
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Consistently meet deadlines and proactively communicate early if timelines are at risk
Requirements
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Agency experience β You must have worked at a digital or eCommerce design agency serving multiple clients simultaneously.
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E-commerce DTC design experience β You must have a portfolio of real, live eCommerce storefronts (not concept or Dribbble-only work).
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Shopify experience with live sites β You must have designed and shipped live Shopify or Shopify Plus stores. We'll ask for URLs.
Bonus Skills
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Ability to read HTML/CSS (you don't need to code, but you should understand it)
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Basic understanding of front-end development to better collaborate with developers
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Experience in an agile, multi-client agency environment
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Familiarity with other eCommerce platforms like WooCommerce or Magento
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Remote-first work experience
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Experience building or contributing to an AI-assisted design workflow at a team level
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Experience with Click Up
How to Apply
When applying, please include:
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A portfolio containing 2 to 3 live Shopify or Shopify Plus stores you designed β URLs required. Applications without live Shopify store examples will not be reviewed.
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Include the phrase "Figma AI Hero" somewhere in your application.
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A one- or two-sentence example of how you've used AI to speed up or improve a design deliverable or process.
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Show us taste, judgment, and real results.