Role Description
As the Creative Director - Design (Enterprise Marketing), you will deliver innovative design and creative direction that prioritizes innovation while balancing business goals with brand integrity. This role combines the energy and influence of a high-growth business with the resources, stability, and support of a leading financial institution.
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Act as a leader in the creative visioning, stewardship, and hands-on design of the platformโs brand and its marketing approach.
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Deliver creative strategy and design of brand assets, guidelines, and marketing campaigns that will strengthen client trust and drive measurable results across digital, print, physical, and in-person experiences.
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Collaborate with performance marketing teams and other organizations to optimize creative for ROI, conversion, and sustainment.
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Leverage client insights, campaign performance data, and market learnings to evolve the brand and create increasingly effective client experiences as the business scales.
Leadership and Team Development
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Provide creative leadership and mentorship across a designer and writer while fostering strong collaboration with performance marketing, content, strategy, and enterprise creative partners.
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Regularly connect with and seek direction from Creative Studio.
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Act as an evangelist for the platformโs brand and its application throughout the enterprise.
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Demonstrate expert level skills in design tools, methodologies, and production processes, and coach junior members toward the same, fostering a culture of excellence.
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Establish creative workflows that enhance efficiency and productivity.
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Maintain an extensive network of creative resources for freelance and recruiting.
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Help shape the future growth of the platform's creative capabilities as the organization continues to expand.
Brand Building and Stewardship
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Establish robust brand identity systems that work across many channels, ensuring quality and brand integrity across all touchpoints.
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Balance innovative approaches with regulatory requirements and financial industry standards.
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Develop creative solutions that resonate with small business owners and business decision-makers, helping strengthen client trust and differentiate the brand in a competitive digital banking landscape.
Data-Driven Innovation
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Use performance data and testing insights to refine creative strategies.
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Track and forecast marketing trends, technologies, and best practices.
Vendor and Partner Collaboration
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Manage relationships with internal stakeholders, external agencies, and production vendors to ensure quality and cost efficiency.
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Maintain a knowledge of regulatory requirements and ensure application of best practices to avoid risk for the organization and ensure clarity for clients.
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Operate with organizational savvy in a collaborative, productive manner.
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Partner effectively across a matrixed organization, influencing stakeholders and building alignment while maintaining speed and creative excellence.
Qualifications
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Bachelor's degree or master's degree in design and minimum 8 years of experience in graphic design, interactive, advertising, media, UX, and/or related fields.
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Strong visual, written, and oral presentation skills.
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Preferred: experience in banking, fintech, financial services, or other highly regulated industries.
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Preferred: experience developing creative and marketing programs that support small business acquisition, engagement, and growth.
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Experience building brands in growth-stage environments is highly valued.
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A combination of education and experience may meet job requirements.
Benefits
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This position is eligible to earn a base salary in the range of $115,000 - $175,000 annually depending on job-related factors such as level of experience and location.
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Medical, Dental and Vision Insurance start day one.
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Life and Disability Insurance, Paid Parental Leave and Adoption Assistance.
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Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts.
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Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays.
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401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience.
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Mental health benefits including coaching and therapy sessions.
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Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire.
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Employee Ambassador preferred banking products.