[Hiring] Brand Experience Designer @Toast

Role Description

Toast is expanding into the B2C market and is looking for a Brand Experience Designer to define and build the consumer-facing brand that millions of diners will come to know. This role is critical for turning a fledgling brand into one that feels distinct, trusted, and alive at every touchpoint, across product and marketing. The Brand Experience Designer will shape how the Consumer brand looks, sounds, and behaves end to end, setting the standard for how Toast shows up to guests and giving the product and growth teams a shared identity to build on.

About the team:

• You’d join a small, ambitious Consumer Design team that feels and operates like a startup within a larger company.
• You’ll report to the Consumer Product Design leader and work shoulder to shoulder with product designers, product managers, engineers, and our marketing and growth partners.

The competition is fierce. We’re up against established brands consumers already recognize. We’re building so that consumers and restaurants thrive and form deep relationships that keep dining a core, sustainable business in our communities.

About this role (Responsibilities):

• We’re looking for a Brand Experience Designer with a proven track record of building consumer brands that people recognize, remember, and feel something about.
• You’ll evolve our Consumer brand into a complete, living identity system: visual language, voice and tone, motion, illustration, photography, and the principles that hold them together.
• You’ll partner with product designers to bring the brand into the experience itself.
• You’ll set the creative direction for how the brand appears across marketing and growth.
• You’ll define how the Consumer brand shows up in physical and in-service moments.
• You’ll raise the quality of the team’s work through crit, pairing, and your own output.

Qualifications

• 8+ years in brand design for consumer products, with a portfolio that shows a brand you built or meaningfully evolved.
• You can take a brand strategy to an identity system and an identity system to shipped work.
• You’ve worked inside a product design team before and understand design systems, component thinking, and how brand lives alongside great UX.
• You’re expert in Figma, fluent in a motion tool like After Effects or Rive, and comfortable enough in code to prototype brand moments.
• You love to share, learn, and lead by example as much as you love to dive into the details.
• You can explain the why behind brand decisions to people who aren’t designers.
• You’re a tinkerer at heart: you make things nobody asked for just to see if they’d work.

Requirements

• Experience in brand design for consumer products.
• Proven ability to evolve a brand identity.
• Experience working within a product design team.
• Proficiency in design tools like Figma and motion tools.
• Strong communication skills to explain design decisions.

Benefits

• Competitive compensation and benefits programs.
• Flexible benefits to meet changing needs.

Company Description

At Toast, our employees are our secret ingredient—when they thrive, we thrive. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work.