Role Description
UserWise is looking for an experienced Art Director to own and elevate the visual direction of a premium mobile Free-to-Play game based on a globally recognized entertainment IP. This is a hands-on creative leadership role for someone with exceptional visual judgment, deep experience in mobile casual/F2P games, and the ability to lead a small multidisciplinary art team.
You will own the visual quality of the complete game experience across:
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2D
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3D
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UI art
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Characters
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Environments
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Animation
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VFX
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Lighting
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Overall presentation
A key part of this role will be balancing the accessibility and readability of a premium casual mobile game with the spectacle, lighting, personality, excitement, and sense of occasion of a major entertainment property.
The ideal candidate also embraces AI-assisted creative workflows and understands how AI can amplify a talented art team by increasing exploration, accelerating iteration, and allowing artists to focus more time on high-value creative decisions.
Qualifications
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Significant experience as an Art Director, Associate Art Director, Lead Artist, or equivalent visual leadership role in games.
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A portfolio demonstrating an exceptionally strong visual bar and clear artistic judgment.
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Shipped experience on mobile Free-to-Play games.
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Strong experience with casual or mass-market mobile games.
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Proven experience managing and directing multidisciplinary artists.
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Demonstrated ability to direct visual quality across multiple disciplines.
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Strong visual judgment across 2D character and concept art, UI, environments, 3D characters, animation, VFX, lighting, composition, color, and visual hierarchy.
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Ability to provide effective visual feedback through paintovers, mockups, references, or direct iteration.
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Strong understanding of how UI, art, animation, VFX, lighting, and audio combine to create game feel and emotional payoff.
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Experience working closely with UI/UX, game design, product, engineering, and production teams.
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Ability to balance a strong artistic point of view with readability, performance, technical constraints, and production realities.
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Strong communication skills and the ability to explain not only what should change visually, but why.
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Professional fluency in spoken and written English is required.
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Comfortable working in Unity or closely within a real-time game-engine production environment.
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Comfortable managing a distributed, international team.
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Genuine enthusiasm for adopting and advancing AI-assisted creative workflows.
Requirements
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Own and evolve the overall art direction and visual identity of the game.
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Establish and maintain a consistently high visual bar across 2D, 3D, UI, character art, environments, animation, VFX, lighting, and gameplay presentation.
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Ensure the game retains the accessibility of a premium casual title while delivering the stage presence, spectacle, energy, and entertainment value expected from a major IP.
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Review the game holistically and ensure all visual disciplines feel like part of the same cohesive experience.
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Identify areas that feel generic, inconsistent, underdeveloped, or disconnected from the core fantasy and drive them toward stronger solutions.
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Provide clear, actionable visual feedback through art reviews, paintovers, mockups, reference boards, and direct iteration.
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Directly manage and mentor a small multidisciplinary art team spanning 2D, 3D, UI art, characters, environments, and VFX.
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Set clear expectations, priorities, and quality standards while building a healthy culture of constructive critique and iteration.
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Partner with Production on art priorities, capacity, dependencies, and delivery.
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Collaborate closely with Creative Direction, Game Design, UX, Product, Engineering, and Production.
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Work with UI/UX to ensure usability and clarity are supported by strong composition, hierarchy, visual storytelling, and presentation.
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Guide VFX and animation toward a coherent language for anticipation, impact, transitions, rewards, celebration, and game feel.
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Translate established IP and brand pillars into a modern mobile-game visual identity that feels authentic without becoming generic.
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Participate in recruiting, portfolio reviews, and hiring as the art team evolves.
Benefits
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Market-competitive compensation
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Paid Time Off
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Performance Bonus
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Annual Performance Reviews