[Hiring] Senior Analyst, Tag Management & Tracking @McAfee

Role Description

We are seeking a Senior Analyst, Tag Management & Tracking to join the Customer Profile & Identity team within McAfee’s Analytics Platform & Enablement organization. You will own the tagging and tracking layer that every marketing measurement decision at McAfee depends on.

• Own third-party tag vendor governance and implementation.
• Maintain a governed tag inventory.
• Ensure business-as-usual (BAU) tags are implemented and collecting as required.
• Own campaign parameter and tracking requirements.
• Translate marketing measurement requirements into technical tracking specifications.
• Ensure the data layer is firing and passing correct data to every tag.
• Enable destinations to required systems.
• Implement and QA tag management changes across environments.
• Build and run tracking validation and QA processes.
• Lead root cause analysis on tracking and attribution defects.
• Support website migrations, redesigns, and A/B tests.
• Partner with Privacy, Legal, and InfoSec on consent and compliance.
• Govern analytics variable allocation.
• Manage vendor and agency relationships on the implementation side.
• Document and communicate clearly.

Qualifications

• 5+ years of hands-on experience in web analytics implementation, tag management, or marketing technology engineering.
• Deep hands-on experience with an enterprise tag management system (Tealium iQ, Adobe Experience Platform Tags/Launch, or Google Tag Manager).
• Fluent with data layers.
• Strong working JavaScript and browser debugging skills.
• Production experience implementing Adobe Customer Journey Analytics or an equivalent enterprise analytics platform.
• Implemented third-party advertising and affiliate tags and conversion APIs.
• Understand campaign tracking and attribution mechanics.
• Rigorous about validation.
• Strong SQL skills.
• Operate as the governance owner.
• Communicate clearly with both technical and non-technical audiences.
• Experience working in agile environments.

Requirements

• Experience with Tealium iQ and Tealium EventStream.
• Experience with Adobe Customer Journey Analytics, Adobe Experience Platform, Web SDK, and XDM schema design.
• Experience with a CDP or event-routing platform.
• Experience with Databricks or an equivalent lakehouse platform.
• Experience with Python or Node.js for test automation.
• Experience with consent management and privacy compliance for web tags.
• Experience supporting a high-volume consumer eCommerce or subscription business across multiple locales.
• Experience with A/B testing and experimentation platforms.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

Company Description

McAfee is a leader in personal security for consumers, focused on protecting people, not just devices.