[Hiring] Direct Web Analytics Senior Consultant @Allstate

Role Description

The Direct Web Analytics Senior Consultant is responsible for data management, data analysis, insights delivery, and supporting business strategy. They help develop a deep understanding of consumer behavior, conversion optimization, and the customer journey in their sales experience with Allstate Direct-to-Consumer enterprise.

Key Responsibilities

• Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
• Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
• Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
• Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
• Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
• Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
• Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.

Qualifications

• 3+ years of data and analytics experience; web analytics experience preferred but not required
• Technical Skills - Advanced quantitative and analytical skills
  • Proficient in SQL
  • Experience in Microsoft Fabric
  • Experience in different programming languages such as Python and R
  • Data visualization experience (PowerBI preferred)
    • Building dashboards, reports, alerts, and business-ready metrics
    • Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities
  • Experience with Adobe Analytics (preferred) or Google Analytics
    • Tracking website traffic, acquisition sources, and visitor behavior
• Business Skills
  • Defines measurement plans, key performance indicators, and tracking requirements
  • Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
  • Strong presentation skills; dynamically (persuasively) presenting ideas to management
  • Supports appropriate data governance, privacy, security, and compliance practices

Requirements

• Compensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
• The candidate(s) offered this position will be required to submit to a background investigation.
• Allstate generally does not sponsor individuals for employment-based visas for this position.

Benefits

• Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
• Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
• When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating.
• Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.