[Hiring] Events / Customer Experience Specialist @ABB

Role Description

This position reports to: Sales Manager

Drives and implements marketing activities for NASCAR in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or service. Creates end-user acceptance and specification offerings tailored to NASCAR. Ensures a high level of customer satisfaction and continuously monitors performance.

Key Responsibilities

• Electrification & NASCAR Business Development Support:
  • Support national sales teams with customer engagement initiatives related to NASCAR events and other corporate events.
  • Help coordinate cross-functional activities utilizing NASCAR assets.
  • Coordinate customer events, meetings, and communications, including working with the local sales teams to increase awareness and attendance at the events in their areas.
  • Assist with CRM updates and post-event reporting.
  • Coordinate with the marketing teams to ensure brand/messaging coordination.
  • Represent ABB at key NASCAR non-race events and meetings throughout the country.
  • Assist with reporting, budgeting, cost control, and procurement requests.
  • Maintain inventories of promotional materials, event assets, and work with ABB Global branding team for all merchandise.
• NASCAR Partnership Support:
  • Serve as the Events / Customer Experience specialist for the NASCAR team, including attending all calls and events (via phone or in person) with NASCAR that are related to events.
  • Serve as the primary point of contact for both our employees and customers at the events.
  • Lead the planning and execution strategy of three (3) VIP NASCAR race weekends, customer hospitality events, and executive experiences.
  • Lead the planning and execution of smaller NASCAR events across the schedule.
  • Lead the planning and logistics strategy of eight (8) NASCAR Fuel for Hospitality race weekends.
  • Provide a monthly planner for the sales teams that identifies the upcoming NASCAR activities.
  • Assist with event activation planning alongside internal ABB Stakeholders.
  • Support branding initiatives including signage, displays, promotional materials, apparel, and customer engagement assets. Ensure consistency with ABB brand standards throughout NASCAR activations.
• Event Planning & Operations:
  • Coordinate across business lines to ensure events maintain their budget requirements.
  • Assist in planning customer events utilizing the NASCAR Partnership assets.
  • Develop project planners with timelines and track deliverables across multiple initiatives.
  • Provide a post-race report to the NASCAR team after each of the three (3) activations that include areas of improvement, lessons learned, and general summary.
  • Ensure that each customer attending a VIP weekend is contacted verbally to review the experience.
  • Coordinate and run the mandatory on-site meeting for employees during the three (3) activations.
  • If ABB decides to have a theme for the customer events (data center, contractors, etc.), work with the teams to coordinate customers, on-site presentation during the event, etc.
• Cross-Functional Collaboration:
  • Coordinate planning activities across multiple ABB Business Lines and Segment Leaders to maximize customer engagement opportunities.
  • Provide appropriate marketing information to support long- to mid-term decision making on sales and marketing strategy.
  • Support internal communication between business units involved in automotive and motorsports initiatives.
  • Drive sales efficiency to ensure that every salesperson possesses appropriate knowledge for the events, including product, technical, and events aspects.
  • Identify opportunities to improve planning processes and event execution.

Qualifications

• Bachelor’s degree in business, marketing or similar.
• 4+ years of work experience in professional sports industry required, preferably in NASCAR.
• Experience in professional events and customer engagement required.
• Ability to travel 25-50% of the time to various ABB, customer and tradeshow events.
• Candidates must already have a work authorization that allows them to work for ABB in the United States.

Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus.
• Vision benefit.
• Company paid life insurance (2X base pay).
• Company paid AD&D (1X base pay).
• Voluntary life and AD&D – 100% employee paid up to maximums.
• Short Term Disability – up to 26 weeks – Company paid.
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
• Parental Leave – up to 6 weeks.
• Employee Assistance Program.
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
• Employee discount program.
• 401k Savings Plan with Company Contributions.
• Employee Stock Acquisition Plan (ESAP).
• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.