[Hiring] VIP Strategy & Growth Manager @WPT Global

Role Description

As our VIP Strategy & Growth Manager, you will play a key role in shaping how WPT Global identifies, develops, and retains its most valuable players.

• Working closely with the VIP and Data teams.
• Focus on developing and refining growth strategies for both existing VIPs and high-potential players.
• Use player behaviour, gaming patterns, segmentation, and performance data to identify opportunities that increase engagement, progression, retention, and reactivation.
• Evaluate the effectiveness of strategies and continuously refine our approach based on results and changing player behaviour.

Qualifications

• Proven experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming industry.
• Strong understanding of VIP player behaviour, retention mechanics, and player lifecycle management.
• Experience using player data and behavioural insights to develop commercial strategies.
• Strong analytical mindset with the ability to interpret data and translate findings into actionable recommendations.
• Experience developing customer or player segmentation strategies.
• Strong understanding of engagement, retention, reactivation, and customer progression strategies.
• Commercially minded with a strong focus on player value and long-term growth.
• Excellent communication and stakeholder-management skills.
• Comfortable collaborating closely with Data and other cross-functional teams.
• Highly organised, proactive, and able to manage multiple strategic initiatives simultaneously.
• Fluent in English, both written and spoken.

Requirements

• Develop growth strategies for VIP and high-potential player segments, focusing on engagement, progression, retention, and reactivation.
• Analyse player behaviour, gaming patterns, and performance data to identify growth opportunities.
• Work closely with the Data team to develop insights and improve how VIP and high-potential players are identified and managed.
• Develop segmentation strategies to identify and prioritise VIP and high-potential player groups.
• Build strategies that support high-potential players progressing into VIP segments.
• Develop initiatives designed to strengthen long-term engagement and value across existing VIP player segments.
• Evaluate the performance and commercial impact of VIP growth strategies.
• Continuously refine strategies based on data, player behaviour, and performance trends.
• Identify opportunities to improve the overall VIP lifecycle and player journey.
• Collaborate with VIP, CRM, Product, Data, and other relevant teams to ensure strategies are implemented effectively.
• Provide clear recommendations and insights to stakeholders based on analysis and performance.

Benefits

• 💸 Competitive Rewards: Performance-based bonuses and recognition for top performers.
• 📈 Quarterly Performance Reviews: Regular check-ins with clear growth opportunities.
• 🚀 High-Impact Role: Help shape the strategy behind the growth of WPT Global’s most valuable player segments.
• 🏡 Fully Remote Role: Work from where you thrive.
• 🎟 Conference & Event Attendance: Get front-row seats to industry-leading events.
• 🎉 Company Meet-ups: Sometimes digital handshakes turn into real ones.
• 💻 Tech Setup Budget: Kickstart your home office with the right gear on us.
• ⏰ Monthly L&D Hours: We invest in your growth and skills upgrade.