[Hiring] Ecommerce & B2B Business Development Specialist @RecruitMyMom

Role Description

This is a remote position. You will be engaged to support ecommerce growth and B2B trade development for an upmarket UK-based online retail business specialising in design-led furniture, children's products, interiors, and lifestyle brands. Availability: 8 hours per week.

The primary objective of the role is to increase online and trade revenue through a combination of ecommerce optimisation, customer retention initiatives, data-driven decision-making, and proactive business development activities.

Contract Term

• Initial engagement: Up to 8 hours per week
• Work arrangement: Remote
• Schedule: Flexible, aligned with commercial priorities and agreed business requirements
• Contract type: Independent Contractor

Scope of Services

• Ecommerce Performance Optimisation
  • Analyse ecommerce performance data and customer behaviour.
  • Identify opportunities to improve website conversion rates.
  • Recommend and implement initiatives to increase:
    • Sales revenue
    • Average order value (AOV)
    • Repeat customer purchases
  • Monitor performance outcomes and communicate recommendations.
• Shopify Storefront & Data Management
  • Utilise Shopify to review sales, customer, and product performance data.
  • Generate and interpret sales and performance reports.
  • Review customer purchasing journeys and identify areas for improvement.
  • Support product and merchandising optimisation initiatives.
• Customer Retention & Revenue Growth
  • Respond to and follow up on customer sales enquiries.
  • Execute upselling and cross-selling opportunities.
  • Support customer retention activities.
  • Assist with targeted promotional and sales campaigns to existing customers.
• Email Marketing & Customer Segmentation
  • Manage customer segmentation initiatives using Klaviyo or comparable platforms.
  • Implement automated customer communication workflows.
  • Develop and execute targeted email campaigns.
  • Monitor campaign performance and optimise where required.
• Digital Analytics & Search Performance
  • Analyse data from:
    • Google Analytics 4 (GA4)
    • Google Search Console
    • Shopify reporting tools
  • Identify opportunities for traffic growth, conversion improvement, and operational efficiency.
  • Recommend suitable automation, AI tools, and technology enhancements where commercially beneficial.
• B2B Prospecting & Lead Generation
  • Research potential trade and commercial customers, including:
    • Interior designers
    • Architects
    • Hospitality groups
    • Hotels
    • Serviced apartment operators
    • Property developers
    • Fit-out and procurement businesses
  • Build targeted prospect lists and identify decision-makers.
• Commercial Outreach & Relationship Development
  • Conduct outbound prospecting activities through LinkedIn, email, and other approved channels.
  • Develop relationships with commercial buyers and procurement stakeholders.
  • Generate qualified opportunities for trade sales and partnership discussions.
  • Maintain professional and consistent communication with prospects.
• Proposal Development & Pipeline Management
  • Prepare quotations and commercial proposals within approved pricing parameters.
  • Manage and maintain a structured sales pipeline.
  • Track opportunity values, stages, timelines, and follow-up actions.
  • Drive opportunities towards conversion and revenue generation.

Deliverables

• Weekly Deliverables
  • Ecommerce performance review and recommendations.
  • Sales pipeline update.
  • Lead generation and outreach activity summary.
  • Progress report on open opportunities and conversions.
• Monthly Deliverables
  • Ecommerce performance summary.
  • B2B prospecting and opportunity report.
  • Email marketing performance report.
  • Recommendations for revenue growth initiatives.
  • Summary of completed activities and achieved outcomes.

Qualifications

• Proven ecommerce experience, preferably within a physical products business.
• Strong Shopify knowledge or experience with comparable ecommerce platforms.
• Experience using CRM, email marketing, and analytics tools.
• A history of generating sales growth or acquiring new business.
• Strong commercial acumen and revenue-focused decision-making.
• Experience with outbound sales and relationship building.
• Excellent written and verbal English communication skills.
• Ability to work independently with minimal supervision.

Requirements

• Experience in furniture, interiors, lifestyle, or premium consumer goods sectors.
• Exposure to hospitality, interior design, or commercial procurement environments.
• Hands-on experience with:
  • Klaviyo
  • GA4
  • Google Search Console
  • LinkedIn Sales Prospecting
• Knowledge of ecommerce automation and AI-enabled workflows.
• Experience establishing trade accounts and managing repeat B2B customers.