[Hiring] Co-Founder & Managing Partner @BrandPulse Media - ReWire Sports Markerting

Role Description

This Isn't Just a Leadership Role. It's an Opportunity to Build Something You Own.

The college sports landscape is transforming, and Name, Image & Likeness (NIL) is creating new opportunities for athletes, brands, and the people connecting them.

At ReWire Sports Marketing, we're building a new kind of sports agency—one that combines the power of industry relationships, athlete representation, and brand partnerships with proprietary, patent-pending AI technology.

We're looking for a Founding Head of NIL & Athlete Partnerships to lead the development and growth of our NIL business.

This isn't about managing an existing department. It's about creating a commercially successful NIL practice within ReWire, with meaningful ownership, strategic influence, and participation in the value you help create.

The Opportunity: Build and Lead Our NIL Business

• Work directly with ReWire's Founder & CEO to establish and scale a technology-enabled NIL business focused on U.S. collegiate athletics.
• Shape the business strategy, develop relationships with athletes and brands, negotiate sponsorship agreements, and build a sustainable revenue-generating operation.

What You'll Build and Own:

• NIL Business Strategy & Leadership:
  • Lead ReWire's NIL business development and commercial growth strategy.
  • Identify high-potential opportunities across collegiate sports and geographic markets.
  • Establish the partnerships, processes, and commercial playbook needed to scale the business.
• Athlete Recruitment & Representation:
  • Build relationships with college athletes, agents, athletic departments, and NIL ecosystem partners.
  • Develop an athlete roster with strong commercial potential.
  • Help athletes build their personal brands, increase their marketability, and monetize their NIL rights.
• Brand Sponsorships & Revenue Generation:
  • Identify and cultivate relationships with brands, sponsors, agencies, and marketing decision-makers.
  • Structure, negotiate, and close NIL endorsement, content, appearance, and sponsorship agreements.
  • Develop recurring sponsorship relationships and long-term commercial partnerships.
  • Build a measurable pipeline of opportunities that translates into agency revenue.
• AI-Powered Athlete & Brand Intelligence:
  • Leverage ReWire's BrandPulse-powered athlete intelligence technology to identify commercial opportunities.
  • Use athlete visibility, audience engagement, and brand affinity insights to improve athlete-to-brand matching.
  • Bring data-backed sponsorship proposals to brands, replacing guesswork with measurable intelligence.
  • Help position ReWire as a differentiated, technology-enabled alternative to traditional sports agencies.
• Partnership Ecosystem & Growth:
  • Develop strategic relationships across the collegiate sports ecosystem.
  • Build opportunities with universities, NIL organizations, athlete representatives, and commercial partners.
  • Help establish scalable processes for athlete onboarding, sponsorship execution, and partnership management.
  • Support compliant NIL agreements and processes consistent with applicable regulations.

Qualifications

• NIL agency executives, athlete representatives, and sports agents.
• College athletics professionals with strong NIL and commercial partnership experience.
• Sports sponsorship executives and brand partnership leaders.
• Entrepreneurial sports industry professionals who have built relationships, originated deals, and generated meaningful commercial revenue.

Requirements

• Ability to build relationships, create opportunities, negotiate agreements, and turn those relationships into revenue.
• Established network, strong commercial judgment, and a track record of deal execution.
• Genuine desire to build a business rather than simply hold a management position.
• Experience navigating the collegiate NIL regulatory environment is highly valuable.

Benefits

• Potential equity ownership of up to 50% in ReWire, depending on the mutually agreed partnership structure.
• Revenue and profit participation tied to the business.
• Meaningful strategic and operational leadership within the NIL business.
• Opportunity to participate in the long-term enterprise value you help create.
• Direct collaboration with the Founder & CEO and access to ReWire's existing technology capabilities.
• Initially structured around approximately 20 hours per week, with the opportunity to evolve alongside business growth.

Company Description

ReWire Sports Marketing helps athletes build exposure on social media and pursue sponsorships that fit. We turn the moments, personality, and purpose behind your performance into a presence people want to follow—and brands want to be part of.