[Hiring] Regional Leasing Specialist @Asset Living

Role Description

The Regional Leasing Specialist is responsible for all aspects of leasing, marketing, and training at the property for a portfolio of student housing communities. This role works closely with the Corporate Operational team, Marketing team, Community Manager, and staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The Regional Leasing Specialist effectively leads the leasing team and accomplishes effective leasing, marketing, and positive resident relations.

Essential Duties & Responsibilities

• Strategic Leasing Management
  • Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures are met, leases are signed/documented, and reporting systems are accurate and up to date.
  • Audit lease files to ensure adherence to policies and procedures.
  • Deal with resident complaints, concerns, and requests to ensure resident satisfaction.
  • Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.).
  • Effectively show, lease, and move in prospective residents.
  • Develop new relationships and strengthen existing relationships with business contacts and vendors.
  • Identify potential Company customers utilizing market and demographic data as well as industry knowledge.
  • Mentor community team members on leasing and marketing skills and concepts.
  • Model effective leasing and customer service techniques and communicate expectations to site team members.
  • Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance.
  • Keep abreast of relevant industry topics to incorporate them into planning and decision-making.
  • Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market.
  • Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives.
  • Seek out and utilize available internal and external resources to meet goals and objectives.
  • Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys.
  • Communicate regularly with Senior Vice President, Marketing team, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions.
  • Develop marketing communication materials targeting market niches.
  • Monitor and implement all social media and online presence, including all campaigns being used.
• Marketing Management
  • Assist in developing an annual marketing plan and marketing budget.
  • Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic.
  • Monitor leasing/renewal progress, focusing on areas needing additional support.
  • Supervise the planning, preparation, and implementation of leasing and renewal events.
  • Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report.
  • Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
• Personnel Management
  • Assist the Community Manager in using consistent techniques and company directives to hire, train, coach, and develop on-site staff.
  • Assist the Community Manager in ensuring staff effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
  • Promote harmony and quality job performance of staff through support and effective leadership.
  • Ensure staff compliance and consistency with Company policies and procedures.
  • Assist with supervision of all business functions related to operations.
• Training
  • Conduct on-site training remotely and or during each site visit consisting of individual one on one trainings and complete staff training.
  • Conduct outreach efforts with the team and showcase how to effectively outreach.
  • Conduct follow-ups with team members and train them on how to follow up effectively.
  • Host training with leasing and marketing teams on social media branding guidelines and platforms.
  • Review outreach calendar with LM and GM and train them on how to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily.
  • Provide training content to enhance our Sharepoint resources to grow our training platforms.
• Travel
  • This position entails travel, estimated at 75% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Qualifications

• High School Diploma or equivalent; bachelor’s degree preferred or one year of experience in the student housing industry.
• Ability to understand and perform all on-site software functions; basic computer skills required.
• Prior experience managing social media and digital marketing campaigns strongly preferred.
• Creative design experience and proficiency in Canva or Adobe suites strongly preferred.
• Must have basic knowledge of Fair Housing Laws and OSHA requirements.

Requirements

• This job description should not be considered all-inclusive. It is merely a guide of expected duties.
• The employee understands that the job description is neither complete nor permanent and may be modified at any time.
• At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
• This is a safety-sensitive position and may be subject to additional compliance requirements.