[Hiring] Digital Agency Account Manager @ShopriteX

Role Description

The purpose of the Digital Agency Account Manager role is to drive revenue growth from non-FMCG advertisers through relationships with media agencies and their clients.

• Responsible for identifying, developing and converting opportunities across non-FMCG sectors.
• Focus on growing existing agency relationships, increasing client spend, securing new business, and expanding Rainmaker Media's share of agency budgets across non-FMCG categories.
• Requires strong commercial acumen and a deep understanding of the digital media landscape.
• Develop and execute an effective sales strategy aligned to the broader agency sales strategy.
• Achieve and exceed allocated digital and omnichannel sales revenue targets.
• Develop strong relationships with media agencies, agency investment teams, planners, buyers, strategists, and relevant client stakeholders.
• Proactively identify non-FMCG categories, clients, and sectors for Rainmaker Media's audience, data, and media solutions.
• Research, seek out, and cultivate new agency and client opportunities to drive incremental revenue.
• Utilise first-party shopper data, audience insights, campaign performance data, and market intelligence to develop compelling sales proposals.
• Position Rainmaker Media as a strategic media partner.
• Promote Rainmaker Media's digital, physical, and omnichannel media portfolio.
• Work closely with internal teams to ensure proposed solutions are commercially viable and effectively delivered.
• Monitor campaigns to ensure agreed deliverables are achieved.
• Analyse closed-loop campaign performance and translate results into meaningful insights.
• Conduct market and category research to identify emerging sectors and opportunities for business growth.
• Ensure the efficient management and accurate execution of all sales processes, systems, and reporting requirements.
• Build long-term, commercially valuable relationships with agency partners and their non-FMCG clients.
• Track, monitor, and report on sales targets, pipeline, revenue, and performance to leadership teams.

Qualifications

• Degree or Diploma in Marketing, Media, Advertising, Business or a related field – essential.
• 3+ years' experience in agency-facing digital media sales, media agency account management or a related commercial media environment – essential.
• Proven track record of growing client or agency spend and achieving or exceeding revenue targets – essential.
• Strong digital media sales background, with experience across direct and/or programmatic digital media – essential.
• Experience working with non-FMCG advertisers across multiple industries – essential.
• Experience working with media agencies and understanding agency structures, planning processes, media buying and investment cycles – essential.
• Understanding of retail media, first-party data, and audience-led media solutions – essential.
• Experience developing data-led media proposals and translating audience insights into commercial opportunities – essential.
• Experience interpreting and analysing research and campaign performance data – essential.
• Experience presenting to large and small audiences across different stakeholder levels – essential.
• Well-established relationships and network within the media agency and/or advertising ecosystem – essential.
• Proficiency in MS Office and CRM software, such as Salesforce – essential.
• Proficiency in Power BI – desired.

Requirements

• Proactively identifies opportunities to grow revenue across agency portfolios and non-FMCG categories.
• Builds trusted relationships with media agencies and clients.
• Passionate about selling and motivated by achieving and exceeding targets.
• Engaging and confident communicator who can articulate complex media propositions.
• Able to understand and use first-party data and audience insights.
• Strong negotiation skills with the ability to achieve mutually beneficial outcomes.
• Develops strong, credible, and long-term relationships with agency partners and clients.
• Flexible and innovative thinker who can identify new applications for Rainmaker Media's capabilities.
• Plans, coordinates, and executes sales activities effectively.
• Able to operate under pressure and adapt quickly within a fast-moving environment.
• Sets ambitious goals and takes ownership of outcomes.
• Works collaboratively across internal teams to deliver seamless client solutions.

Benefits

• Commitment to creating a diverse workplace that values unique talents and perspectives.
• Employment Equity when recruiting internally and externally.