[Hiring] Student, Content Services @Hockey Canada

Role Description

Reporting directly to the Senior Manager of Content Services, the Content Services Student is a specialist responsible for developing, creating, and executing multimedia content for both web and social. They are well-versed in a variety of content-creation techniques to effectively tell stories and capture moments pertinent to Hockey Canada programs and initiatives.

• Execute digital and social media coverage, including Hockey Canada Foundation, Team Canada, domestic and international events, and grassroots programming.
• Contributing producer for the Hockey Canada content team, including written and video content such as:
  • Hockey Canada features
  • Team Canada features
  • Domestic and international event coverage
  • Hockey Canada Foundation
  • Partner content
  • Member content
• Work alongside Creative Services in the development and design of video by capturing, editing, and posting short-form videos (e.g., TikTok, Instagram Reels, and YouTube Shorts) on Hockey Canada’s channels.
• Execute social media campaigns, including but not limited to:
  • #HCSkillsCoach
  • NHL/NHLPA First Shift
  • BFL Women In Coaching Award
  • Days of Recognition
  • UGC content
• Execute sponsorship, marketing, brand, community, corporate communications, and human resources content via digital and social media.
• Utilize Hockey Canada’s brand voice, graphical look and feel, and tone in social and digital content.
• Work collaboratively with the Hockey Canada content team to brainstorm and produce engaging social media content at Team Canada camps and international and domestic events.
• Review archival content (e.g., photos, videos) for opportunities to produce new content pieces for social media and the website.
• Monitor and research best practices, social media trends, technologies, networks, and applications to constantly update and evolve Hockey Canada and the Hockey Canada Foundation’s comprehensive social media strategy.

Qualifications

• Post-secondary education in Journalism, Communications, Marketing, New Media, or a related field.
• Experience developing content for all forms of social media.
• Strong understanding of the current social media landscape, including creating and strategizing organic content for TikTok, Instagram, X, Facebook, and other emerging platforms.
• Exceptional written and verbal communication skills, including writing social media copy, feature stories, and marketing content. Published work in a major publication, notable website, or newspaper is an asset.
• Experience in graphic design, video production, and editing, and using Adobe Creative Cloud software (Photoshop and Premiere Pro) is an asset.
• Experience using social media management systems and content management systems is an asset.
• Passionate about a career in the sports and entertainment industry.
• Demonstrated attention to detail and proofreading skills.
• Expects the highest-quality performance from self and others.
• Strategic thinker and creative storyteller with excellent interpersonal skills.
• High level of poise and professionalism.
• Ability to prioritize workload and solve problems quickly.
• Results-driven with the ability to set and deliver on priorities.
• Self-motivated with the ability to work in a team environment.
• Bilingualism (English/French) is an asset.
• Satisfactory Criminal Record Check, including Vulnerable Sector Verification.

Requirements

• Ability to work staggered hours, evenings, and weekends as necessary.
• Physical demands – minimal (camera lifting, holding mic in media scrums).

Application Deadline

June 15, 2026