Role Description
The client is seeking a strategic content writer to support its growing focus on Strategic Portfolio Management (SPM) and help translate its evolving market positioning into compelling, practical, multichannel content. The writer will serve as a collaborative thought partner, helping the client establish its differentiated, AI-native approach to SPM while creating content that resonates with CIOs, corporate strategy leaders, and other business executives.
Qualifications
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Demonstrated professional writing experience in Strategic Portfolio Management (SPM) or a closely related enterprise technology category.
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Strong understanding of SPM buyers, particularly CIOs, corporate strategy teams, and leaders responsible for capital and resource allocation.
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Familiarity with the established SPM competitive landscape and legacy vendors.
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Ability to understand and communicate complex B2B SaaS and AI concepts clearly.
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Experience creating content across multiple channels, including blogs, website copy, landing pages, thought leadership, social media, and long-form articles.
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Experience developing competitor comparison and product-positioning content.
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Ability to transform a core narrative or asset into a coordinated multichannel campaign.
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Strong interviewing and stakeholder collaboration skills.
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Comfortable working with evolving messaging and incomplete information.
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Proactive, self-directed working style with the ability to act as a strategic thought partner.
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Able to learn the client's product and differentiation quickly while contributing existing market knowledge.
Requirements
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Initial engagement through the end of the year, with the opportunity to adjust or extend based on results.
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45 hours/month to start.
Responsibilities
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Develop authoritative, comprehensive content around Strategic Portfolio Management, strategy execution, and related business challenges.
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Translate the client's evolving SPM positioning into clear, differentiated content for CIOs, strategy teams, and business executives.
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Develop competitor comparison articles, landing pages, and other bottom- and mid-funnel content targeting established SPM vendors and their prospective buyers.
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Create and refresh website and product content using relevant SPM terminology and positioning.
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Develop practical, day-to-day content that connects audience challenges to the client's product rather than relying on overly academic or generic content.
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Repurpose and adapt ideas across blogs, articles, social media, website content, and other campaign channels.
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Approach content at the campaign level, helping coordinate messaging across owned and third-party channels.
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Conduct stakeholder and subject-matter-expert interviews to capture the client's perspective and product differentiation.
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Incorporate evolving messaging, enablement materials, positioning statements, and internal guidance into content.
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Support thought leadership that is human-led, experience-driven, and credible to executive audiences.
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Identify opportunities to connect existing OKR and strategy content to the client's broader SPM positioning.
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Collaborate proactively with stakeholders and contribute ideas based on knowledge of the SPM market and its buyers.
Benefits
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Existing experience writing for the SPM category or vendors serving similar buyers.
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Knowledge of Gartner and Forrester's coverage of the Strategic Portfolio Management market.
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Experience writing for CIO and enterprise strategy audiences.
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Familiarity with OKRs, strategy execution, project/portfolio management, and resource allocation.
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Experience with AI-native enterprise software positioning.
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Background developing integrated B2B content campaigns rather than standalone assets.