Role Description
The Sports Betting Copywriter (Mexico) is responsible for creating engaging, localized, and trend-driven content for the Mexican sports betting market. This role focuses on social media, retention channels, and sports-related editorial content, with a strong emphasis on local and international sports culture, pop culture, and digital trends.
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Write creative and engaging copy for social media platforms, including trend-based posts, captions, and short-form content.
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Produce copy for retention channels such as email campaigns, push notifications, SMS, and in-app communications.
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Create sports-related editorial content, including match previews, betting-focused articles, and promotional texts.
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Ensure consistent tone of voice across all channels, aligned with brand guidelines.
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Confidently write about sports events, leagues, teams, and betting mechanics relevant to the Mexican market.
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Simplify betting concepts into engaging, accessible messaging for a wide audience.
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Monitor Mexican pop culture, social media trends, viral formats, and memes.
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Proactively suggest creative ideas that capitalize on trending topics and sports moments.
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Support promotional campaigns, tournaments, and special events in collaboration with Retention and Social Media teams.
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Adapt messaging based on user behavior, lifecycle stage, and campaign objectives.
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Translate and adapt content from English to Mexican Spanish, ensuring cultural relevance and linguistic accuracy.
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Adjust references, humor, and tone to resonate with Mexican audiences.
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Edit and proofread own content to ensure clarity, correctness, and brand alignment.
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Ensure content meets compliance and legal standards.
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Work closely with Social Media Marketing (SMM), Retention, SEO, Design, Legal, and external Marketing Agencies.
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Ensure smooth content integration across platforms and campaigns.
Qualifications
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Native-level Mexican Spanish; strong English proficiency (B2+).
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Proven experience as a Copywriter, ideally in sports betting, iGaming, sports media, or digital entertainment.
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Strong understanding of Mexican sports culture and fan behavior.
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Deep knowledge of social media trends, memes, and digital culture in Mexico.
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Experience writing for social media and retention channels.
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Ability to adapt writing style to different formats and audiences.
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Strong attention to detail and ability to work in fast-paced environments.
Benefits
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Bonuses and Incentives: Beyond a competitive salary, we reward excellence with performance-based bonuses, recognition programs, and incentives.
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Professional Growth: Join a fast-growing and open-minded brand that will boost your future career.
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Work-life balance flexibility: Organize your time freely with 25 working days of paid vacation.