[Hiring] Sports Betting Copywriter @Brazino777

Role Description

The Sports Betting Copywriter (Mexico) is responsible for creating engaging, localized, and trend-driven content for the Mexican sports betting market. This role focuses on social media, retention channels, and sports-related editorial content, with a strong emphasis on local and international sports culture, pop culture, and digital trends.

• Write creative and engaging copy for social media platforms, including trend-based posts, captions, and short-form content.
• Produce copy for retention channels such as email campaigns, push notifications, SMS, and in-app communications.
• Create sports-related editorial content, including match previews, betting-focused articles, and promotional texts.
• Ensure consistent tone of voice across all channels, aligned with brand guidelines.
• Confidently write about sports events, leagues, teams, and betting mechanics relevant to the Mexican market.
• Simplify betting concepts into engaging, accessible messaging for a wide audience.
• Monitor Mexican pop culture, social media trends, viral formats, and memes.
• Proactively suggest creative ideas that capitalize on trending topics and sports moments.
• Support promotional campaigns, tournaments, and special events in collaboration with Retention and Social Media teams.
• Adapt messaging based on user behavior, lifecycle stage, and campaign objectives.
• Translate and adapt content from English to Mexican Spanish, ensuring cultural relevance and linguistic accuracy.
• Adjust references, humor, and tone to resonate with Mexican audiences.
• Edit and proofread own content to ensure clarity, correctness, and brand alignment.
• Ensure content meets compliance and legal standards.
• Work closely with Social Media Marketing (SMM), Retention, SEO, Design, Legal, and external Marketing Agencies.
• Ensure smooth content integration across platforms and campaigns.

Qualifications

• Native-level Mexican Spanish; strong English proficiency (B2+).
• Proven experience as a Copywriter, ideally in sports betting, iGaming, sports media, or digital entertainment.
• Strong understanding of Mexican sports culture and fan behavior.
• Deep knowledge of social media trends, memes, and digital culture in Mexico.
• Experience writing for social media and retention channels.
• Ability to adapt writing style to different formats and audiences.
• Strong attention to detail and ability to work in fast-paced environments.

Benefits

• Bonuses and Incentives: Beyond a competitive salary, we reward excellence with performance-based bonuses, recognition programs, and incentives.
• Professional Growth: Join a fast-growing and open-minded brand that will boost your future career.
• Work-life balance flexibility: Organize your time freely with 25 working days of paid vacation.