[Hiring] Social Copywriter @Linktree

Role Description

We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

• Turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.
• Work across social formats and channels, adapting each idea to how people discover, watch, read, and respond in that environment.
• Develop copy that aligns to brand standards and test variations to learn what resonates without compromising the brand’s personality.
• Partner closely with channel managers, video editors, designers, Creator, Product Marketing, and Growth teams.
• Be accountable for the quality, consistency, and performance of social copy and serve as the organization’s go-to expert on social voice.

Qualifications

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience, ideally in a high-volume content environment.
• A portfolio that demonstrates both voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
• Exceptional command of concise writing, with the ability to create clarity, tension, humor, specificity, and momentum in very little space.
• The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
• Deep fluency in social culture and platform conventions, including how copy functions differently across TikTok, Reels, Shorts, YouTube, and other social formats.
• The speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy and consistency across a high-volume pipeline.
• Strong collaboration communication and skills.
• A test-and-learn mindset, with the ability to use audience feedback, performance data, and AI-enabled workflows to sharpen ideas without outsourcing judgment or originality.

Requirements

• Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive.
• Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading.
• Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it.
• Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats.
• Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel.
• Track cultural conversations, comment language, memes, formats, and audience behavior; identify language and angles Linktree can credibly use.
• Develop hook, caption, and script variants; partner on structured creative tests and use performance data and audience response to improve the next round of copy.
• Manage a high-volume copy pipeline across calendars, briefs, review cycles, approvals, revisions, and publishing deadlines while maintaining strong copy hygiene.
• Work closely with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs, shape ideas, and protect the social point of view.