Role Description
Forbes is seeking a Senior Editor, Audience who understands how journalism travels on social platforms and how to make it perform. The role is a vital part of the newsroomβs audience team and will lead social strategy across Facebook, X, and LinkedIn, as well as emerging platforms, ensuring editorial quality while driving readers back to Forbes.
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Identify the stories that matter most and ensure they reach the right audience.
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Work closely with editors, reporters, and design staff to package and post stories quickly.
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Help plan rollouts for tentpole projects, including major list launches and investigations.
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Test new approaches to reach readers and adjust quickly when platforms change.
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Have a strong command of performance data to make clear decisions.
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Focus on distribution, not brand marketing or paid social.
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Consistently get Forbes journalism in front of the right audience and learn from performance.
Responsibilities
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Run day-to-day social strategy across Facebook, X, LinkedIn, and emerging platforms.
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Manage two audience team members, editing and guiding them on packaging stories for social.
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Own performance reporting and use it to adjust strategy day to day.
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Approve all key social copy.
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Manage the publishing schedule across platforms, ensuring timely promotion of content.
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Work with editors and design to package major stories and special projects.
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Jump into breaking news moments with a hands-on, real-time publishing approach.
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Spot platform trends early and flag opportunities for coverage and packaging.
Qualifications
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5+ years of relevant editorial and social media experience.
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Experience with news stories is a must.
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Demonstrated people management experience, including coaching and developing teams.
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Success in developing social strategies that grow engaged audiences and drive referral traffic.
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Strong editorial judgment and exceptional copy-editing skills.
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Experience across Facebook, LinkedIn & X, with understanding of platform-specific algorithms.
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Experience with social media analytics platforms and tools such as Google Analytics.
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Experience with design tools like Adobe Premiere Pro, Photoshop, Canva, and Figma is preferred.
Requirements
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Preference for candidates based in the NY/NJ Metro area.
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Open to remote candidates from specific states.
Benefits
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The annual base salary range for this role is $125,000 - $150,000.
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Forbes has estimated the compensation range in good faith.
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Compensation may change based on experience, education, and company pay rates.