[Hiring] Senior Director, Copy @BODi

Role Description

BODi is on a mission to build the Health Esteem Category! We’re looking for a highly experienced Senior Director of Copywriting who has strong expertise in direct-to-consumer copywriting for sales conversion, email, landing pages, performance marketing assets, etc. Powerful command of sales copywriting is your super power.

This role will own copy across our full brand portfolio and key channels, raising the creative standard while capturing attention, educating while persuading, creating urgency, and building a strong relationship with the customer. You will help shape verbal identity across the BODi health and fitness ecosystem including Shakeology, P90X, INSANITY, over 140 fitness programs plus emerging nutritional supplements, while also managing a small team of writers and contributors.

What You’ll Do

• Lead Copy Across the Portfolio:
  • Lead copy development across the full BODi portfolio and all major consumer touchpoints.
  • Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs.
  • Elevate the standard of writing across the organization.
  • Bring powerful direct-to-consumer instincts to every channel.
• Support Verbal Identity Development:
  • Partner with senior creative leadership to define, refine, and steward the verbal identity of BODi and its sub-brands.
  • Help build verbal systems and guidelines for Shakeology, P90X, INSANITY, and emerging supplements.
  • Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio.
  • Develop messaging that captures attention, educates while persuading, builds trust with the customer, and supports conversion.
• Drive Copy That Converts:
  • Be an expert in direct-to-consumer sales copywriting.
  • Bring strong selling instinct to the work.
  • Write sharp, effective hooks that stop attention immediately.
  • Know how to identify the emotional pressure point fast.
  • Push the work toward stronger persuasion and better conversion performance.
  • Balance brand-building with business goals.
  • Work quickly and effectively in a fast-paced environment.
• Lead Content and Editorial:
  • Lead the content arm of the creative department.
  • Ensure content is strategically aligned to brand and business goals.
  • Bring more consistency, rigor, and creative leadership to content development.
  • Ensure content supports the broader customer journey.
• Manage and Develop:
  • Manage a small team of writers and contributors.
  • Operate as a player-coach who can lead the function.
  • Coach writers toward stronger conceptual thinking and execution.
  • Partner closely with various teams including growth/performance marketing and creative.
  • Help build a copy function that moves fast and thinks strategically.

Qualifications

• Strong expertise in direct-to-consumer sales copywriting.
• Bachelor's degree in related field or equivalent experience preferred.
• 10+ years overall experience with 5–7+ years of copy leadership experience.
• Proven experience writing and directing high-converting copy.
• Experience developing voice and tone systems across a portfolio.
• A player-coach mindset.
• Experience managing writers and cross-functional contributors.
• Strong creative judgment and a very high bar for clarity and persuasion.
• Ability to work cross-functionally.

Requirements

• Strong expertise in direct-to-consumer sales copywriting.
• 10+ years overall experience with 5–7+ years of copy leadership experience.
• Proven experience writing and directing high-converting copy.
• Experience developing voice and tone systems.
• A player-coach mindset.

Benefits

• Comprehensive benefits suite.
• Annual bonus opportunity.
• Employee stock purchase plan.
• 401k plan with company match.
• 12-week Maternity/Paternity Leave paid at 100%.
• Employee perks & discounts.
• Training & career development.
• Generous PTO.