[Hiring] Senior Demand Generation Content Writer @SentiLink

Role Description

SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. This role will focus on creating a campaign content engine that moves specific audiences to act. You will work closely with Product and Sales to put the right asset in front of the right buyer at the right moment, helping SentiLink build pipeline in both existing and new segments.

This role will own the content that carries our campaigns into market — the go-to-market kit that turns one anchor asset into a full nurture campaign — working across Demand Generation, Product Marketing, Sales, Events, and more. Success means a campaign launches with every asset, the copy reads like it was written by someone who deeply understands fraud and identity, and the content can be traced to pipeline growth.

This is a remote, US-based role.

Responsibilities:

• Working with internal content strategists, own execution of the derivative content kit for every campaign end-to-end. This can include landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts and more.
• Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages.
• Support event content across industry conferences and SentiLink’s user conference, from pre-show outreach and registration copy through session promotion and post-event follow-up sequences.
• Own the social editorial calendar and publishing, including cadence, queue, creative, and copy, working closely with multiple stakeholders across marketing and implementing new video strategies.
• Build and maintain the partner proof library: case studies, reference stories, the quote database, retro one-pagers, and win narratives.
• Develop campaign video content for YouTube, with a test-and-refine approach.
• Execute AEO and SEO work across demand gen properties and support the broader search program.
• Measure your own work against conversion, engaged accounts, raised hands, and sourced pipeline.

Qualifications

• 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work.
• Demonstrated experience producing a full campaign kit from a single anchor asset.
• Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security) and to turn SME input into compelling copy.
• Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market.
• Comfortable writing on a team that prioritizes human voices over AI-enablement. Must be able to use AI as a support tool when needed, but not rely on it as a primary writing source. AI-skeptics welcome.
• Demonstrated experience in a fast-paced, high-growth start-up that prioritizes in-depth knowledge of the product, and where you’ve had to write about a technical product in a creative way, within an established brand voice.
• Experience working within an emerging market content team, as well as experience developing new messages that cut through the noise in established markets.
• Candidates must be legally authorized to work in the United States and must live in the United States.
• Experience with marketing automation, and popular tools (HubSpot, SEMRush, Canva, WordPress etc).
• Background in fraud, identity, credit risk, trust and safety or lending, preferred.

Requirements

• 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work.
• Demonstrated experience producing a full campaign kit from a single anchor asset.
• Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security) and to turn SME input into compelling copy.
• Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market.
• Comfortable writing on a team that prioritizes human voices over AI-enablement. Must be able to use AI as a support tool when needed, but not rely on it as a primary writing source. AI-skeptics welcome.
• Demonstrated experience in a fast-paced, high-growth start-up that prioritizes in-depth knowledge of the product, and where you’ve had to write about a technical product in a creative way, within an established brand voice.
• Experience working within an emerging market content team, as well as experience developing new messages that cut through the noise in established markets.
• Candidates must be legally authorized to work in the United States and must live in the United States.
• Experience with marketing automation, and popular tools (HubSpot, SEMRush, Canva, WordPress etc).
• Background in fraud, identity, credit risk, trust and safety or lending, preferred.

Benefits

• Employer paid group health insurance for you and your dependents.
• 401(k) plan with employer match (or equivalent for non US-based roles).
• Flexible paid time off.
• Regular company-wide in-person events.
• Home office stipend, and more!

Corporate Values

• Follow Through
• Deep Understanding
• Whatever It Takes
• Do Something Smart