[Hiring] Head of Demand Generation @brightwheel

Role Description

Brightwheel is seeking a demand generation leader who can effectively assess and enhance our current marketing strategies. This role involves:

• Owning the demand generation function's pipeline and revenue number, budget, and existing team from day one.
• Diagnosing the current channel mix and team within the first 60–90 days, and making decisions on what to keep, retool, or retire.
• Shifting the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
• Launching at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
• Embedding AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
• Partnering with Sales leadership on funnel definitions, SLAs, and conversion quality, and reporting regularly to the CPO on performance and resourcing needs.

Qualifications

• Modernized or turned around an existing demand generation function — not only built one from scratch.
• Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
• Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
• Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
• Led a team of specialists or directors, including through a leadership transition.

Benefits

• Brightwheel is committed to creating a diverse and inclusive work environment.
• Equal opportunity employer — all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants

Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected] . Thank you for helping us keep our applicant community safe.