[Hiring] Senior Copywriter / Ad Creative Strategist @Impact Clients

Role Description

Are you the type of person who can look at an Ad or a Funnel and instantly see what the offer is missing? Do you love funnel hacking other people's ads, VSLs, high ticket coaching offers, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy? If yes, keep reading.

We’re hiring a Performance Marketer/Creative Strategist to be an engine to generate ads for our offers. Your job is simple to explain, hard to do:

• Generate a massive volume of winning ads to fuel 7-figure ad funnels.
• Make new offers scale to $1M/month in ad spend on cold META traffic.

In this role, you would be the creative weapon, the person who invents the ads to get our products scaled.

What You’ll Be Doing

• Ad Angles + Ad Copy (End-to-End)
  • Create ad concepts, hooks, and angles aligned with each offer.
  • Write complete ad copy for:
    • Meta ads
    • YouTube ads
    • Instagram reels
    • Any paid traffic channel we deploy
  • Work with our editors and graphics designers to transform your copy into ads that convert.
  • Maintain message-market consistency from ad → VSL → page → checkout.
• Requirements
  • Ads production knowledge: You must know how to own ad production end to end, from copywriting to giving instruction to the actor/AI Avatar and to the editors, and also providing feedback through quality control.
  • Performance requirement: Your ads must have scaled offers to:
    • $1,000,000+ per month in ad spend for a single offer, roughly $30K–$40K/day, preferably on Meta, but solid results on other platforms are also welcome.
• VSL Writing (Bonus)
  • Work with the founder to write full, word-for-word VSL scripts designed for:
    • AI avatar VSLs
    • Actor-read VSLs
    • Voiceover + b-roll / stock footage
  • Ensure scripts are production-ready, clean, and conversion-focused.
• Funnel Messaging Ownership (Bonus)
  • Own the conversion narrative across the entire funnel.
  • Collaborate with the Head of Marketing to iterate based on performance data.

Qualifications

• Real direct-response experience (offers, VSLs, ads — not brand fluff).
• A track record of writing winning ads for scaled offers, including coming up with new concepts, not just rewriting what already exists.
• A strong understanding of cold traffic psychology, especially low-ticket offers.
• A track record of writing copy that’s simple, clear, emotionally sharp, and scalable.
• A preference for deep work over meetings (this role is ~90% creation).

Benefits

• High performance team culture with an A-player team that is No BS, Get Sh*t Done type of attitude.
• Make a real difference in educating and inspiring beginners and 9-5ers on how to change their lives.
• True growth opportunity into a c-suite level partner in the company.
• Travel with our c-suite executive team to 2-3X team retreats per year globally (last year we did Dubai, Egypt, China, and Puerto Rico!) - Not required, but a bonus for those that like travel.
• Real ownership over offers and messaging.
• Remote + flexible hours, deep thinking and creative work is the primary function of this role.

Compensation

• Compensation is intentionally open-ended and tied to skill level.
• This role can be structured as:
  • Option A: Performance Marketer & Creative Strategist / Senior Ads Copywriter Level
    • $6K–$10K/month base salary.
    • Performance-based bonuses tied to ads performance.
  • Option B: Chief Copywriter and Offer Creator / Partner-Level
    • Base salary + Meaningful upside, such as:
      • Bonuses per winning offer.
      • Quarterly profit share bonuses based on performance.
      • Ownership equity % in our company.