Role Description
Copywriters play a key role in content development across all media, including digital and print deliverables, collaborating with the Creative Director and brand marketing team from initial concept through completion/delivery. Primarily focused on exploring, developing, and producing innovative ideas appropriate to the marketing strategy, role incumbents will drive the creation of original concepts that result in effective and compelling communications.
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Consulting with management to determine marketing strategies
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Conducting market research as it applies to writing copy relating to company products
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Writing headlines, long form copy, promotional copy, scripts, web copy, content strategy
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Social media content creation and all related copywriting
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Developing a clear and consistent brand voice
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Reviewing and editing all copy for clarity and proper grammar and punctuation
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Working closely with department and division members to coordinate deliverables with Project Managers
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Analyzing trends and monitoring competitive advertising
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Determining most effective format to use for various communications projects
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Providing recommendations on marketing programs to management
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Collaborating with graphic design team on campaign concept development
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May provide guidance to lower level staff, but has no formal supervisory responsibility
Qualifications
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Required: Bachelor's degree
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Minimum 5 years Copywriting experience
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Proficiency in presenting and talking through creative work
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Knowledge of digital, non-digital and integrated media
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Ability to edit content for the web
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Willingness to learn how to help manage digital content
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Preferred: Experience with a marketing agency and project management software
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Knowledge of graphic arts is a plus
Requirements
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Must have excellent written and oral skills
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Ability to interface with all levels of management
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Outstanding organizational and time-management skills
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Ability to manage multiple projects and maintain workflow amid often tight, changing deadlines
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Strong attention to detail
Benefits
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Medical/dental/vision plans, which start from day one!
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Life and accident insurance
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401(K) and Roth options
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Tax-advantaged accounts (HSA, FSA)
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Educational expense reimbursement
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Paid parental leave
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Digital mental health services (Talkspace)
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Flexible work hours (availability varies by office and job function)
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Training programs
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Gallagher Thrive program β elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
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Charitable matching gift program
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And more...