[Hiring] Senior Copywriter @Flock

Role Description

This role exists to define how Flock sounds, shows up, and wins attention at scale. We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels. As a core creative force inside Flock Studios, you will be responsible for shaping messaging, elevating creative output, and helping build a modern content engine powered by both human craft and AI.

You will work in close partnership with Product Marketing to translate strategy into powerful, effective communication. This means taking core messaging frameworks and elevating them into sharp, compelling copy across every format: long-form storytelling, short-form content, and high-performing paid scripts. You have the ability to internalize complex value propositions and turn them into clear, differentiated, and persuasive narratives that resonate in-market. Partnering directly with our VP, Brand & Creative, you will turn high-level strategy into work that performs in the real world—fast, often, and at a high standard.

What You’ll Do

• Create World-Class Copy:
  • Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work.
• Own Performance Creative:
  • Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results.
• Leverage AI as a Force Multiplier:
  • Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work.
• Operate at Startup Speed:
  • Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams.

Qualifications

• A True Craftsperson: 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands.
• A Versatile Portfolio: Proven track record in both conceptual campaigns and performance marketing work.
• Performance Expert: Deep understanding of paid social and performance creative.
• Intelligent & Adaptive: Power user of AI tools who can translate complex product features into simple, persuasive narratives.
• Driven & Accountable: Fast, decisive, and takes initiative without being asked.
• High-Performance Partner: Low ego but high standards; solution-oriented.
• Mission Aligned: Connects to Flock’s purpose of keeping communities safe.

90 Days at Flock

• The First 30 Days:
  • Immerse yourself in the Flock product suite and ICP profiles.
  • Audit current ad performance and establish a high-cadence rhythm of shipping sharp, distinctive copy.
  • Integrate AI-powered creative workflows into your daily process.
• The First 60 Days:
  • Scale output volume and iteration speed using performance data.
  • Deliver polished, first-pass drafts for landing pages and performance funnels.
  • Establish a strong point of view within Flock Studios.
• 90 Days and Beyond:
  • Fully own the translation of high-level brand strategy into actionable, high-performing copy.
  • Serve as a force multiplier within the creative team.
  • Drive the continuous evolution of the "Flock Voice."

Salary & Equity

In this role, you’ll receive a starting salary between $105,000 and $140,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators.

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

Benefits

• Flexible PTO: Non-accrual PTO, plus 11 company holidays.
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
• Family Leave: 12 weeks of 100% paid parental leave.
• Fertility & Family Benefits: $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
• Spring Health: Variety of mental health benefits tailored to individual needs.
• Caregiver Support: Partnered with Cariloop to provide caregiver support.
• Carta Tax Advisor: 1:1 sessions with Equity Tax Advisors.
• ERGs: Four ERGs today - Women of Flock, Flock Proud, LEOs, and Melanin Motion.
• WFH Stipend: $150 per month to cover the costs of working from home.
• Productivity Stipend: $300 per year for various learning platforms.
• Home Office Stipend: A one-time $750 to help create your dream office.