Role Description
As a Senior Copywriter, you'll own the words that define our brands. You'll handle day-to-day copy needs across email, social, and digital channels while also stepping up as a creative lead on key campaigns and initiatives. You'll be a key partner to the Brand Marketing Director on strategy work and help elevate the craft and thinking across the team.
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Write and edit copy for email, SMS, push, social, digital ads, landing pages, and in-product messaging across both Boatsetter and Getmyboat.
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Serve as creative lead on priority campaigns—developing concepts, shaping narratives, and ensuring executional excellence from brief to launch.
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Partner with the Brand Marketing Director on brand strategy, messaging frameworks, and creative direction.
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Maintain and evolve distinct brand voices for Boatsetter and Getmyboat while ensuring consistency within each.
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Collaborate with designers, marketers, and product managers to concept and execute work that drives engagement and conversion.
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Translate strategic goals into sharp, compelling, customer-friendly language.
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Iterate quickly based on data, testing, and feedback—and bring a POV on what's working and why.
Qualifications
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6–8+ years of professional copywriting experience, with a track record of leading creative on brand campaigns (in-house, agency, or a mix).
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Strong portfolio showing strategic thinking and craft across digital channels—email, ads, social, landing pages, video scripts, etc.
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Experience managing or maintaining multiple brand voices within a portfolio.
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Ability to shift between scrappy execution and polished, big-idea work.
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Excellent editing and proofreading skills with strong attention to detail.
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Comfortable operating autonomously in a fast-paced, remote-first environment.
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Passion for outdoor adventure, travel, or lifestyle brands a strong plus.
Benefits
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Fully remote environment: Flexibility and trust that our team will do and deliver their best work.
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Globally distributed team: International learnings and collaboration within an inclusive and diverse culture and time for focus work.
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Transparency: Open communication is key to our culture. You can feel free to chat with anyone, are empowered to share ideas, ask questions and challenge the status quo in a way that moves the company and team forward.
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Beloved Consumer Brand: Your work will be seen and used by millions of people in order to book their most memorable vacation experiences.
Company Description
Boatsetter and Getmyboat are the world's leading boat rental marketplaces, connecting millions of people with unforgettable experiences on the water. Whether it's a fishing charter, a sunset cruise, a birthday celebration, or a sailing adventure, we help people discover the joy of boating—no boat required.
As a combined portfolio, we serve a wide range of customers: from adventure-seeking enthusiasts who make boating a lifestyle to first-timers celebrating life's special moments. We're building brands that blend storytelling, utility, and a deep love for the outdoors.