[Hiring] Senior Copywriter @BAD Marketing

Role Description

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads.

This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."

What Success Looks Like

• You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction.
• You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works.
• Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it.
• You know what's winning and losing across your clients without being asked.
• Iterations are based on insight - not surface-level changes.
• The strategist trusts you to lead on messaging and creative concepts.
• Your avatar docs and messaging foundations are useful references for the whole team.

A Day In This Role

• Morning: Check the creative tracker for your clients. Review any feedback or revision requests.
• Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects.
• Creative strategy calls: Weekly with your pod. Come prepared with analysis and leave with a plan.
• Throughout the day: Fill out creative briefs, update the creative tracker, collaborate with your strategist, and coordinate with creative leads.
• End of day: Answer the status of your active batches and what's next.

Qualifications

• 3+ years of direct response copywriting experience; info/coaching space strongly preferred.
• Deep understanding of awareness levels, belief shifts, and long-form persuasion structures.
• Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs.
• Ability to analyze creative performance and iterate intelligently.
• Strong grasp of avatar psychology and offer positioning.
• Comfortable working within structured systems.
• Can take loose direction and return with developed concepts backed by reasoning.

What This Role Is Not

• Not word-outputting.
• Not an order-taker.
• Not surface-level analysis.
• Not detached from performance.
• Not a solo role.

You'll Thrive Here If

• You're energized by understanding why copy works.
• You want to be a strategic partner, not a production resource.
• You're curious about performance data.
• You can operate with autonomy.
• You're comfortable pushing back when briefs are unclear.
• You want to master direct response as a discipline.

This May Not Be For You If

• You prefer clear, detailed briefs.
• You see copywriting as creative expression rather than strategic persuasion.
• You're not interested in performance data or iteration.
• You're uncomfortable with direct feedback on your work.
• You want to write, not think about why you're writing it.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• PTO.
• Paid US Holidays.
• Opportunities for professional development and advancement.
• A collaborative and innovative work environment.

Company Description

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture.