[Hiring] Senior Content Writer @Empowerly

Role Description

You will own Empowerly’s written content engine across blogs, landing pages, and high-intent conversion pages. You will be accountable for transforming organic traffic into clarity, trust, and measurable enrollment impact.

• Producing net-new blog posts based on SEO briefs and search demand
• Rewriting and materially improving existing content for clarity, depth, structure, and persuasive strength
• Optimizing high-value pages that directly influence bookings and enrollments

You will consistently ship polished work at a reliable cadence, balancing speed with quality.

SEO awareness is central to this role. You will integrate primary and secondary keywords strategically, align content to clear search intent, structure headers appropriately, and provide internal linking recommendations. While you will not own technical SEO or publishing, you will collaborate closely with the SEO Manager to monitor performance, refresh content, and continuously improve outcomes.

You will also strengthen website and landing page copy across webinar pages, program descriptions, and other high-intent assets. You will refine headlines, calls to action, page flow, and narrative clarity to improve engagement and conversion. As positioning evolves, you will proactively refresh outdated content to maintain authority and consistency.

Selective promotional and campaign copy will fall within your scope. You will support paid media and webinar initiatives by writing persuasive, intent-aligned copy for ads and promotional assets. You will iterate quickly alongside paid and design teams to improve performance through structured testing and feedback.

This role is ideal for someone who thrives in a fast-paced, remote, results-oriented environment. You enjoy improving existing work as much as creating new work. You are energized by building scalable content systems that consistently attract qualified families and help students make confident, life-shaping decisions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field
• 5+ years of experience as a content writer or copywriter
• Demonstrated strength in long-form writing with a clear, confident voice
• Proven experience writing for SEO performance and conversion impact
• Comfort rewriting and significantly improving existing content
• Ability to produce high-quality work efficiently in a fast-paced environment
• Native or near-native English proficiency
• A portfolio or writing samples that demonstrate depth, clarity, structure, and persuasive ability

Requirements

• Experience in education, EdTech, or service-based businesses (nice to have)
• Familiarity with HubSpot, Airtable, or structured content workflows (nice to have)
• Working knowledge of paid social, funnel metrics, or CRO principles (nice to have)

Benefits

• Health, dental, and vision insurance
• Paid vacation and sick days
• 401(k)

What Success Looks Like

• Organic traffic grows in both volume and quality
• High-intent pages show measurable improvement in conversion rates
• Existing blog content is consistently refreshed and strengthened
• Content contributes meaningfully to pipeline and enrollment growth
• Documentation and workflows support scalable execution