[Hiring] Senior Content Strategist @Distributor Wire & Cable

Role Description

This position requires someone who is highly strategic, and yet loves to be hands-on executing and scaling a working strategy by writing, optimizing, and measuring content. While directing AI and partners, you are currently the primary team. We seek a proactive problem-solver who can independently sharpen strategy and thrives in ambiguity to expand what is already working. We are AI-forward by design, using a foundation of AI tools to automate brand compliance. Your role is to leverage proactive AI to achieve objectives and produce high-impact content at scale—driving traffic, pipeline, and deals. The leverage exists; we need you to direct it.

What You Will Be Doing

• Content Strategy:
  • Own and evolve the content strategy across all digital and physical channels.
  • Decide where the bets go: which audiences and topics are worth investing in, which channels earn priority, and what we stop doing to make room.
  • Sharpen the existing foundation across our content channels, social, email, and video, and expand the playbook rather than repeating it.
  • Create-once, repurpose-everywhere is how you scale a small team's output, not the strategy itself.
• SEO and AI Search:
  • Own DWC's organic and AI-search strategy, not just its execution.
  • Decide which topics and keyword clusters we compete on.
  • Build the plan for topical authority in our categories.
  • Treat AI-search (GEO) visibility as its own discipline with its own approach.
  • Prioritize based on high-intent search demand paired with qualitative signals from sales and customers.
  • Manage on-page SEO and route technical issues like crawlability to our web vendor.
  • Use Ahrefs, Google Search Console, and GA4 to measure, benchmark, and decide what's working; GA4 is the source of truth for traffic.
• Sales Enablement:
  • Own the content that helps reps and their distributor customers quote faster and sell with confidence.
  • Decide what sales actually needs, then turn dense product detail and cross-channel VoC into materials they'll use.
  • Drive adoption rather than just producing assets.
  • Lead content education on two fronts: training reps on why content exists and how to use it in the deal, and teaching the market why to choose DWC.
  • Utilize our self-service and syndicated content platform to its fullest potential.
• Collateral Production and Governance:
  • Oversee collateral production (brochures, decks, catalogs) with partners, personally handling urgent items.
  • Implement content governance, including sunsetting and approval workflows.
• Agency Direction:
  • Brief and direct agencies/vendors for most design and all video, maintaining high quality standards.
  • Perform light, rapid in-house design, requiring visual taste and proficiency in Canva, Adobe, or Figma.
• Maintain Brand Coherence and Flawless Publishing:
  • Ensure consistent visuals and voice across all internal, AI, or agency-produced content.
  • Manage end-to-end publishing and CMS maintenance to ensure all assets launch accurately and function properly.
• PR Support:
  • Write and track press releases tied to key company milestones, as needed.
• Measure Against Pipeline:
  • Track performance against pipeline and business outcomes, not vanity metrics.
  • Use the data to make decisions, doubling down on what's working, killing what isn't, and reallocating effort accordingly.
  • Present findings to leadership in terms of ROI and impact.

Requirements

• Sales enablement experience: turning technical product detail into materials a sales team can use effectively with customers, and teaching the why to both reps and the market.
• Background in instructional or educational content; you can teach two audiences with distinct goals: the sales organization and the market outside.
• Governance experience: establishing approval workflows and sunsetting outdated materials.
• Agency background preferred.
• Proficiency with Ahrefs or SEMrush and similar marketing analytics tools are preferred.
• Strategic, data-driven thinker who sets content and channel strategy from performance data and business goals.
• Proven experience owning SEO and AI-search (GEO) strategy, not just execution.
• Fluent in frontier AI (specifically Claude) to scale output and proactively align AI workflows with business objectives.
• Strong multi-channel instincts (social, email, video) with the judgment to tailor and place content effectively.
• Strong visual judgment to brief designers and handle quick-turn design in Canva/Adobe.
• Expertise in content production workflows, from briefing to QA and publishing.
• A proactive operator who solves problems independently.
• Skilled at managing competing priorities and multi-project timelines.
• Must be able to pass a background check and drug screen.

Salary Range

$92,000 - $105,000 plus bonus based on degree of experience.

Benefits

• Medical, Dental, Vision Insurance
• Company paid Life
• Voluntary life, short- and long-term disability
• 401k
• Excellent time off options
• Caring family
• The work that you do matters

Company Description

Distributor Wire & Cable is an equal opportunity employer.