[Hiring] Senior Content Strategist @HugeInc

Role Description

Huge is looking for a Senior Content Strategist to join the Strategy team. In this role, you will help shape the future of intelligent experiences. You’ll work at the intersection of traditional content strategy and emerging AI technologies designing content systems that power generative and agentic experiences while maintaining the rigor of information architecture, governance, and user-centered design that defines excellent content strategy. This role is for someone who can lead complex content strategy initiatives independently, facilitate client workshops, and serve as a trusted advisor on both foundational content strategy and cutting-edge AI implementations. You'll bridge the gap between strategy and execution owning strategy definition from discovery and solutions to implementation and post-launch optimization. Note: this role is not a copywriting, UX writing, content marketing, content editor, or manager position. This is about architecting content systems both traditional and AI powered.

Internally, Senior Content Strategists work with Interaction Designers, Product Strategists, Developers and Visual Designers to create innovative content solutions. Huge is a highly collaborative environment and we need someone comfortable working as part of a team who can still work autonomously.

Externally, our Senior Content Strategists are expected to grow relationships with clients, presenting their conclusions in a clear and concise manner. They don’t just explain the reasoning behind our work—they make the client excited for what we’ve produced. We want Senior Content Strategists who love nothing more than unraveling tough problems and inspiring people to think about content in fresh new ways.

What you’ll be doing:

• Research and analyze content across multiple channels to identify patterns and issues
• Lead workshops and interviews on content requirements and needs with mid and senior level clients
• Define the vision, goals, and opportunity spaces for content at a client organization
• Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness
• Lead content efforts through information architecture design, content modeling, and taxonomy definition
• Identify and lead migration strategies for content across products and partner with engineers and technologists to plan and implement content migrations
• Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching
• Design conversation strategies for generative experiences
• Structure content for AI discoverability including GEO, schema markup, and semantic content architecture
• Apply understanding of LLM behavior including prompting techniques, context window management, hallucination risks, and model limitations
• Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients
• Oversee and coordinate content activities within a project team, working across various Huge disciplines and the overall project lifecycle

Qualifications

• 5+ years working experience in developing interactive content
• A very strong background, with working experience leading content strategy throughout the entire web development process
• Comfort facilitating client workshops with an infectious sense of enthusiasm for the work
• Hands-on experience with conversational AI platforms
• Experience with AI content strategy
• An ability to weigh in on design decisions with an understanding of strategic goals
• Excellent problem-solving skills and a love for content challenges
• Self-motivation and the ability to manage multiple projects simultaneously

Salary Range

The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration.

• Wage Disclosure: $105,000 — $120,000 CAD