[Hiring] SaaS Content Writer @Cedar Holdings International

Role Description

We are looking for a SaaS Content Writer who can turn complex software, fintech, and B2B concepts into clear, compelling content that attracts, educates, and converts decision-makers. You will write across the full funnel, from SEO blog posts and thought-leadership articles to product pages, case studies, email campaigns, and sales material. You will work closely with the product, sales, and SEO teams to drive pipeline and product adoption.

Responsibilities

• Full-Funnel Content: Write high-quality top-, middle-, and bottom-of-funnel content, including blog posts, long-form guides, comparison and “alternatives” pages, use-case pages, and product-led articles.
• Product Marketing Content: Create product pages, feature announcements, release notes, landing pages, and onboarding and help-center content with the product and product marketing teams.
• UX & Product Microcopy: Write clear, intuitive microcopy for product interfaces, including CTAs, labels, tooltips, error messages, empty states, and onboarding flows.
• Customer Stories: Turn customer briefs from internal SMEs into compelling case studies that highlight customer challenges, solutions, and outcomes.
• Sales Enablement: Develop whitepapers, eBooks, one-pagers, battlecards, and other material that supports the sales team.
• Email & Lifecycle: Write copy for nurture sequences, newsletters, product launch emails, and in-app messages.
• SEO Best Practices: Apply keyword research, search intent, on-page SEO, and internal linking guidance from SEO briefs, and optimize content for Google and AI answer engines.
• SME Collaboration: Turn technical and financial input from product, engineering, and compliance teams into clear, accurate, benefit-driven copy for B2B buyers.
• Brand Voice & Messaging: Keep brand voice, positioning, and messaging consistent across all channels and content types.
• Content Repurposing: Repurpose long-form content into social posts, LinkedIn articles, video scripts, and webinar outlines.
• Research & Accuracy: Research the SaaS, fintech, and accounts receivable markets, competitors, and buyer personas in depth. Cite credible sources and follow the compliance review process.
• Content Performance: Track content performance (traffic, engagement, conversions, and pipeline influence) and use the results to refresh and improve existing content.
• AI-Assisted Workflow: Use AI writing and research tools responsibly to work faster while keeping content original, factually accurate, and human-edited.

Objective and KPI

• Objective: Produce high-quality, conversion-focused content that builds brand authority, attracts qualified B2B buyers, and supports pipeline growth and product adoption.
• Output: Delivery of the agreed monthly content calendar (typically 6–10 assets per month, depending on length and complexity), on time and on brief.
• Organic & Engagement Metrics: Organic traffic, time on page, scroll depth, and engagement rate on published content.
• Conversions: Content-assisted conversions such as demo requests, sign-ups, trial starts, downloads, and new email subscribers.
• Pipeline Influence: Content-influenced leads and opportunities, tracked through CRM attribution (e.g., HubSpot).
• Quality: Few revision rounds, with content meeting brand, SEO, accuracy, and compliance standards on first review.
• Content Refreshes: Existing assets updated each month, with measurable gains in rankings or conversions.

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• 3+ years of content writing experience, including at least 2 years writing for B2B SaaS, fintech, or technology companies.
• A strong portfolio of published SaaS or B2B work, including blog posts, product or landing pages, and case studies.
• Excellent English writing, editing, and storytelling skills, with a clear, persuasive, and concise style.
• Ability to understand complex software products and explain them to both technical and business audiences.
• Working knowledge of SEO copywriting and tools such as Google Search Console, Ahrefs or Semrush, and Surfer SEO or Clearscope.
• Experience with CMS platforms (WordPress, Webflow, or HubSpot) and collaboration tools (Google Docs, Notion, Asana, or ClickUp).
• Strong organization and time-management skills, with the ability to manage multiple deadlines.

Preferred

• Knowledge of financial services, accounts receivable, collections, or payments.
• Familiarity with product-led growth (PLG), SaaS metrics (CAC, LTV, churn, MRR), and B2B buyer journeys.
• Experience with conversion copywriting, UX writing, or A/B testing.
• Experience using generative AI tools (such as ChatGPT, Claude, or Jasper) within a structured editorial workflow.
• Basic design or multimedia skills (Canva, Figma, or video scripting).