[Hiring] Content Strategist @Cohere

Role Description

The Content Strategist decides what the team makes and why. This role sets direction across all content streams by defining audiences, prioritizing based on business impact, and building the measurement framework that proves (or disproves) the work is paying off.

Core Responsibilities

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness).
• Build audience segmentation per stream, ensuring different treatments for prospective customers, developers evaluating the product, and existing customers featured in case studies.
• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content.
• Translate strategy into concrete briefs for the Managing Editor and Content Editor/Staff Writer.
• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders.
• Drive content calendar development and planning.
• Explore new content opportunities and channels.
• Present ROI and performance insights to leadership.
• Collaborate with Growth Marketing on messaging strategy.

Qualifications

• 5+ years of experience in content strategy, content marketing, or a closely related discipline.
• Experience with SEO, analytics tooling, and attribution modeling.
• Track record connecting content output to business outcomes, not just vanity metrics.
• B2B or technical industry experience is a strong plus given the developer content component.

Benefits

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!).
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work

• Cohere is remote-friendly, with offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co-working benefit to work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.