[Hiring] Content Strategist @HumansWork P.B.C.

Role Description

As Content Strategist at HumansWork, you'll own how we sound and show up everywhere we publish our website, blog, social, email, campaigns, and the decks we put in front of clients. You'll set the strategy, write the content, and call the shots on tone, format, and channel, so our steward-owned, success-based model comes through in every word. Working closely with marketing, design, and leadership, you'll pair craft with data, and use AI tools strategically rather than as a substitute for editorial judgment, to turn our story and our clients' hiring needs into content that builds trust and drives real engagement. This is a high-ownership role with real input into how the brand evolves as we grow.

Responsibilities

• Own the content strategy across web, social, email, and campaigns and across every medium: video, writing, podcast, and social media.
• Own the overall content architecture and how every format and channel fits together into one coherent system.
• Create briefs for creators to produce content pieces that are aligned with the strategy.
• Build our PR presence, starting with events (speaking slots, sponsorships, industry visibility) and growing into media relations as the company scales.
• Write clear content briefs for creators and contributors, ensuring alignment with the strategy.
• Own the content calendar and social channels; research keywords and optimize for SEO to build organic traffic and search visibility.
• Research topics, write scripts, and produce podcast content including recorded introductions for the hosts and pre-recorded ads for the show.
• Track performance in Google Analytics and marketing automation tools, using data to shape future content.

Accountabilities

• A content calendar that's consistent, on-brand, and never late.
• Organic traffic and search visibility that keep climbing due to genuinely SEO-driven content.
• Clear briefs for creators to produce the right content aligned with the strategy.
• A social audience that's growing and staying engaged.
• Content that reflects HumansWork's voice, values, and steward-owned model, without exception.
• Website and presentation narrative that stays sharp for readers or listeners.
• A HumansWork presence at industry events that keeps building, with media following as that footprint grows.

Qualifications

• Proven experience in content strategy, content production, editing, PR, or journalism, with a portfolio spanning written, video, photography, and graphic formats.
• Sharp writing and storytelling instincts, with the ability to shift tone and narrative depending on the audience.
• Comfortable writing, formatting, and producing content in Microsoft Word.
• SEO best practices that come naturally, backed by hands-on experience using Google Analytics for performance reporting.
• Comfort with generative AI tools, using them to speed up work without compromising editorial standards.
• PR experience, especially around event-driven visibility; media relations experience is a bonus.
• Experience managing social platforms, with familiarity with social media management tools.
• Familiarity with email marketing and marketing automation platforms is a plus.
• The ability to manage multiple content streams at once without losing quality in a fast-paced, distributed environment.
• A learning mindset that actively seeks out feedback and new ways to improve.

Future Career Opportunities

As Content Strategist at our client, you'll have real influence over how the brand grows. Based on performance and demonstrated leadership, potential future career opportunities may include senior or leadership roles within the marketing team, as well as broader ownership of brand and content strategy as our client expands into new markets.

Perks and Benefits

• Remote-First Flexibility: work wherever you do your best thinking, as part of a fully distributed team.
• Global and Diverse Community: work alongside people from all kinds of backgrounds and cultures.
• Learning and Development: take on challenging, varied projects with real access to experts and mentors.
• Career Growth: training, mentorship, and the chance to help shape a company that's still being built.
• Global Events and Conferences: opportunity to attend leading industry events.
• Collaborative and Innovative Culture: a team that collaborates, welcomes new ideas, and supports those bringing them.

Our Commitment to Diversity

At HumansWork, we celebrate diversity and are committed to creating an inclusive environment for all members of our network. We believe a variety of perspectives drives better outcomes for our people and our clients alike. We assess candidates on demonstrated potential as well as existing experience, and we welcome applicants from all backgrounds — if you're excited about this role but don't meet every qualification, we still encourage you to apply.