Role Description
We are seeking an experienced Senior B2B Content Writer to support ongoing thought leadership and demand generation programs. This role will produce high-quality editorial content that translates complex industry topics into clear, compelling insights for executive audiences.
-
Engagement type: Freelance / contractor
-
Estimated workload: ~2 articles or thought leadership pieces per month plus one long-form asset per quarter
-
Location: Remote (U.S. preferred)
-
Reporting to: Head of Marketing / Content Lead
The ideal candidate combines strong journalistic instincts, enterprise B2B marketing experience, and the ability to interview subject matter experts to develop credible, differentiated content. Our primary audience includes senior leaders at large health plans (VPβC-suite). Content must demonstrate industry fluency, analytical rigor, and editorial polish.
Qualifications
-
8+ years of professional writing experience, with significant B2B marketing or journalism background
-
Proven experience writing for enterprise or executive audiences
-
Experience in healthcare, healthcare technology, or complex regulated industries strongly preferred
-
Track record producing white papers, industry analysis, and thought leadership
Requirements
-
Exceptional interviewing and storytelling ability
-
Ability to quickly learn new domains and synthesize expert input
-
Strong analytical writing and structured argumentation
-
Comfortable working with senior executives and subject matter experts
-
Ability to transform conversations, transcripts, or rough outlines into polished content
-
Self-directed and highly reliable
-
Comfortable collaborating with marketing and product leaders
-
Responsive to feedback while maintaining strong editorial judgment
Benefits
-
Typical monthly engagement may include:
-
2 articles (800β1,200 words each)
-
Participation in 1-2 SME interviews
-
Revisions based on editorial feedback
-
Collaboration on quarterly long-form asset development
-
Estimated time commitment: 20-30 hours per month
Evaluation Criteria for Recruiter Screening
-
Portfolio quality
-
Published B2B articles or industry commentary
-
White papers or long-form thought leadership
-
Writing that clearly explains complex topics
-
Subject matter depth
-
Experience in healthcare, enterprise software, or analytics/data domains
-
Editorial voice
-
Clear, authoritative tone suitable for executive audiences
-
Ability to synthesize ideas rather than simply summarize
-
Professional reliability
-
Demonstrated ability to deliver consistent, deadline-driven content
Portfolio Request
-
3β5 thought leadership articles
-
1β2 long-form assets (white paper, report, or eBook)
-
Links to published work or bylined articles