[Hiring] Manager, Copywriter @The American Institute of Architects

Role Description

Reporting to the Sr. Director, Content, the copywriter is responsible for creating copy as part of the Brand & MarCom Operations team. Projects may include, but are not limited to:

• Websites
• Landing pages
• Emails
• Product descriptions
• Infographics
• Video scripts
• Ads
• Other written material

The copywriter will use their skills to deliver AIA’s brand message and value proposition to both external and internal customers in a meaningful and understandable way. This role will also work across AIA teams to define, develop, and execute messaging strategies, concepts, and content for brand and product marketing campaigns. The manager will be the point of contact for internal and external teams in the execution of marketing content for delivery across multiple channels.

Responsibilities Include:

• Write brand-appropriate marketing copy for websites, emails, newsletters, sales collateral, video scripts, and other written media
• Write persuasive copy that drives conversions for a portfolio of products and services for multiple audiences
• Develop content ideas in collaboration with other copywriters, graphic designers, creative directors, social media managers, multimedia designers, and/or other members of the MarCom team
• Collaborate with content owners, writers, graphic designers, and creative directors to create materials as part of a cohesive campaign
• Incorporate top-performing messages across campaign deliverables and connect these messages to other campaigns, products, and collateral
• Apply knowledge of UX, SEO, CRO to guide customers through compelling user journeys
• Review and/or edit other writers’ copy or content and provide feedback and line edits, as needed
• Independently make copyediting decisions per AIA and AP style
• Contribute updates to the AIA style guide and editorial calendar
• Actively develop copywriting skills over time to grow and improve as a copywriter
• Serve as a primary editor and publisher for AIA.org and conferenceonarchitecture.com websites, collaborating with stakeholders daily or weekly to ensure timely and accurate updates
• Review, edit, and publish internal web update requests submitted through the organization-wide creative services and web updates intake form
• Review, edit, and approve emails for all 28 AIA Knowledge Communities and member groups, as well as key member-facing initiatives (including the 2030 Commitment, Materials Pledge, AIA Trust, and College of Fellows), ensuring brand alignment and editorial accuracy across high-frequency deployments
• Collaborate with external content partners (e.g., Deltek/MasterSpec) to review, edit, and publish sponsored articles quarterly
• Provide copyediting and editorial review for member- and public-facing marketing and brand communications
• Contribute to content strategy and messaging development for major campaigns related to AIAU, CES, conference, membership, awards, professional practice, events, and beyond
• Advise staff across the organization on proper application of AIA’s brand tone, style, and editorial standards, ensuring consistency across channels and departments
• Other duties as assigned

Qualifications

• Portfolio demonstrating experience developing marketing copy for campaigns, digital platforms, and print materials
• Excellent writing and editing skills in English
• Basic understanding of creative messaging principles and best practices
• Basic understanding of SEO best practices
• Ability to read and follow creative briefs
• Ability to take feedback and make necessary changes
• Strong communication and collaboration skills
• College degree in Journalism, Public Relations, Communications, or Marketing strongly preferred with a minimum of 4 years related experience

Requirements

• None

Benefits

• Medical and dental
• 401(k)
• Flexibility
• Paid time off
• Flexible spending accounts
• Income protection (Life Insurance Coverage up to 2x salary) & disability plans at no cost
• Tuition and membership reimbursements
• Employee Assistance Program (EAP) for employees and their family members
• SmartBenefits transportation program, featuring up to $55 monthly in public transportation as well as pretax METRO parking
• Computer purchase program
• Fitness club discounts
• Prepaid legal services program
• Identity theft protection

Company Description

The American Institute of Architects (AIA) will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential, and our work drives positive change through the power of design.

Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA’s values remain constant:

• We stand for equity and human rights
• We stand for architecture that strengthens our communities
• We stand for a sustainable future
• We stand for protecting communities from the impacts of climate change
• We stand for economic opportunity
• We stand for investing in the future
• We speak up, and policymakers listen

The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future.