[Hiring] Lead Content Designer @Rocket Companies

Role Description

As the Lead Content Designer for Storefronts & Growth, you define and deliver content strategy for public, customer-facing experiences that drive awareness, consideration, conversion, and trust. This role calls for a content designer who blends growth, marketing, and experience thinking.

• Lead narrative performance at scale
• Lead end-to-end content design for key initiatives, from discovery and narrative development through prototyping, launch, and optimization.
• Define and scale high-performing content styles, messaging strategies, and narrative patterns across Storefronts and growth-oriented journeys.
• Use research, testing, and performance insights to improve content effectiveness and codify what works through repeatable frameworks and standards.
• Shape product positioning and market readiness
• Partner with Product, Design, Marketing, SEO, and Brand to shape value propositions, naming, framing, and storytelling for new and evolving experiences.
• Translate product capabilities into clear, compelling, launch-ready narratives that connect campaign messaging with the customer’s early product experience.
• Define voice, tone, and brand expression
• Lead the application and evolution of Rocket’s voice and tone across storefront and growth experiences.
• Ensure content reflects the Rocket brand, product truth, accessibility principles, and client psychology in ways that build confidence and motivate action.
• Establish principles, examples, and best practices that drive consistency and help teams make stronger content decisions across high-visibility touchpoints.
• Build enablement and cross-functional capability
• Create playbooks, guidance, reusable tools, and AI-enabled workflows that help teams consistently apply high-performing content patterns.
• Use and evaluate AI throughout the content design process to accelerate synthesis, exploration, prototyping, and testing while maintaining accuracy, brand integrity, privacy, and customer trust.
• Partner with content designers across Rocket to extend effective approaches and create greater consistency across the organization.
• Facilitate working sessions and mentor content designers to raise the quality and impact of content across Rocket.

Qualifications

• 7+ years of experience in content design, UX writing, content strategy, or a related discipline.
• A portfolio demonstrating strategic and hands-on content design across complex, customer-facing digital experiences.
• Experience leading end-to-end content design from discovery and narrative development through prototyping, validation, implementation, and optimization.
• Openness, curiosity, and hands-on experience using AI within the content design workflow, including tools such as Figma Make, Claude, ChatGPT, or similar platforms.
• Strong understanding of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile experiences.
• Experience using research, analytics, experimentation, and customer feedback to improve content effectiveness.
• Ability to translate complex customer, product, and business problems into clear, useful, and persuasive experiences.
• Excellent communication, storytelling, facilitation, and collaboration skills, including the ability to articulate content decisions and influence cross-functional partners.
• Experience creating scalable content frameworks, standards, systems, or reusable patterns.
• Experience mentoring content designers and raising the quality of work through critique and feedback.

Requirements

• Experience designing content for marketing websites, landing pages, acquisition journeys, or other top-of-funnel experiences.
• A track record of experimenting with, evaluating, and championing responsible AI-enabled content workflows within a team or organization.
• Experience with SEO, conversion optimization, analytics, experimentation, and A/B testing.
• Experience shaping product positioning, value propositions, naming, and launch narratives.
• Experience balancing brand expression, customer comprehension, regulatory considerations, and business performance.

Benefits

• Health and well-being support for team members and their families.
• Comprehensive perks and health benefits for eligible team members.
• Peace of mind with various employment-related benefits.