[Hiring] Editorial Strategy & Content Director @Intapp

Role Description

Intapp is building a market-defining brand, and the content that brings it to life spans a rich, growing ecosystem of teams, channels, campaigns, and voices. This role exists to bring that ecosystem into focus and alignment, building the platforms, narratives, and content systems that position Intapp as the definitive Firm AI leader for professional firms.

As Director of Editorial Strategy and Content, you are the editorial conductor: the person who sees the full picture of what Intapp is saying where, and to whom, and makes sure it all connects at the right time. This is a role for a builder: someone who can develop a content function with the rigor of a newsroom and the creativity of a brand studio.

What you will do:

• Editorial strategy & content coherence
  • Serve as Intapp’s editorial authority: responsible for ensuring what we publish reflects a consistent narrative, a clear brand voice, and a deliberate, bold point of view.
  • Review content across functions (campaigns, social, web, email communications, and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence.
  • Apply editorial judgement to determine what content should exist, what should be removed, and what is missing from the conversation entirely.
  • Build and steward an editorial governance model that scales with the company: clear guidelines, review processes, and a shared framework for content decisions across teams.
  • Establish and lead an Editorial Content Council — a standing cross-functional forum with stakeholder teams to review in-flight and planned content for brand tone, narrative alignment, message fidelity, and structured coordination to maximize impact.
• Content calendar ownership & cross-channel orchestration
  • Own the master editorial and content calendar — coordinating narrative sequencing across brand, product, field, and client marketing.
  • Connect the dots between content produced by Brand, PMM, Creative, Activations, Field Marketing, Client Marketing to ensure intentional sequencing.
  • Identify moments where content from different teams can be coordinated for greater marketing impact, and proactively build them into a single unified marketing calendar.
  • Ensure content is appropriately sequenced to support key business moments: product launches, tier one events, brand partnerships and activations, earnings windows, and industry-specific conversations.
  • Develop frameworks for global content applicability, including guidance on localization, translation, and regional nuance.
  • Partner with the Brand Program Manager to track content production status, manage editorial timelines, maintain calendar accuracy, and surface blockers to leadership.
• Audience resonance & content performance
  • Bring a consistent audience lens to content decisions: who is this for, what do they care about, and will this land?
  • Use engagement data, brand intelligence insights, and market feedback to continuously sharpen editorial judgement and improve content performance across channels.
  • Define and track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem.
  • Identify content gaps relative to audience segments, buying stages, or market conversations where Intapp’s voice is absent or underdeveloped.

Qualifications

• 8–12 years of experience in content strategy or editorial leadership (ideally in B2B SaaS, enterprise technology, or professional services).
• Meaningful experience coordinating content across multiple channels, teams, or formats simultaneously.
• A background that includes journalism, publishing, or narrative writing is strongly preferred.
• Experience running or contributing to a multi-channel content operation.
• Familiarity with B2B content environments, enterprise audiences, or professional services markets is a plus.
• Experience building editorial governance, content calendars, or cross-functional content processes at scale.
• Demonstrated ability to collaborate with cross-functional and executive teams in a matrixed environment.

Requirements

• Exceptional editorial judgement: ability to assess content for brand alignment and messaging.
• Keen strategic judgement: understanding the difference between authoritative content and filler.
• Strong systems thinker: ability to design processes that align the content ecosystem.
• A natural collaborator who influences through credibility and editorial authority.
• Strong writer and editor, capable of shaping others’ work by collaborating on voice guidelines.
• Fluent in content performance metrics: AEO/SEO strategy, engagement analytics.
• Highly organized with the ability to manage multiple stakeholders, projects, and deadlines.

Benefits

• Professional development opportunities supported by a community of experienced professionals.
• Reimbursement for training and continuing education.
• Modern, open offices designed to inspire creativity and collaboration.
• Complimentary lunches and fully stocked kitchens.
• Comprehensive wellness and flexible time off programs.
• Family-formation benefits and support during family-building journeys.
• Paid volunteer time off and a donation matching program for community support.