[Hiring] Editorial Content Lead @Rocky Talkie

Role Description

This role is for someone who enjoys shaping how a brand teaches, informs, and connects with its community through thoughtful, well-crafted content. While this role will focus primarily on editorial content, the ideal candidate will bring strong written and visual content creation skills to help tell stories across various multimedia platforms. You’ll help define how Rocky Talkie shares knowledge, tells stories, and builds trust through multimedia content and educational resources.

• Execute Rocky Talkie’s educational and multimedia content, including website content, guides, product storytelling, and long-form brand narratives.
• Ensure content is engaging, inspiring, accurate, useful, and grounded in real expertise.
• Help build systems, voice, and content strategy as Rocky Talkie grows into new activities and professional use cases.
• Combine strategic thinking with hands-on execution, shaping editorial direction while also writing, editing, and coordinating contributors.

What You’ll Own

• Editorial Strategy & Content Planning
  • Develop and maintain a clear editorial vision for Rocky Talkie’s educational and storytelling content.
  • Plan and manage the editorial content calendar across website, guides, product education, and brand storytelling.
  • Identify valuable topics to help customers understand the brand, radio technology, and performance in real-world environments.
  • Ensure content aligns with brand positioning, customer needs, and product priorities.
• Educational & Website Content
  • Lead development of in-depth guides, resources, and educational materials related to backcountry communication and radio knowledge.
  • Shape how product knowledge is translated into practical, accessible learning for customers.
  • Own written content across key website pages, including product education and technical explainers.
  • Continuously improve clarity, structure, and usefulness of existing content.
  • Assist with visual content direction across photo and video.
• Storytelling & Brand Narratives
  • Develop thoughtful long-form articles that reflect Rocky Talkie’s values and craftsmanship.
  • Help tell the stories of how products are used in real environments by real people.
  • Balance technical accuracy with approachable, engaging storytelling.
  • Help shape how the brand communicates expertise, reliability, and trust.
• Content Production & Collaboration
  • Write and edit content for multiple formats, including video scripts, articles, guides, and product storytelling.
  • Drive storytelling based on anecdotal input from ambassadors, influencers, and internal contributors.
  • Collaborate with product, marketing, and creative teams to ensure accuracy and alignment.
  • Partner with designers, photographers, and filmmakers to bring editorial ideas to life.
• Editorial Standards & Quality
  • Maintain a consistent editorial voice and high standards for clarity, usefulness, and accuracy.
  • Strong knowledge of AP Style.
  • Develop guidelines and processes that improve how content is created and reviewed.
  • Ensure content reflects real expertise and serves both passionate outdoor users and professional customers.

What Success Looks Like

• Our educational content becomes a trusted resource for understanding backcountry communication.
• Customers feel more confident using our products because they understand how and why they work.
• Our website content becomes clearer, more useful, and more authoritative over time.
• Our content ranks well in search and is regularly referenced in AI-generated answers about radios and backcountry communication.
• Rocky Talkie develops a distinct editorial voice grounded in expertise and real-world experience.
• Content production is consistent, thoughtful, and well-coordinated.
• Our stories and resources deepen trust with both individual users and professional partners.

Requirements

• 5+ years experience in editorial, copywriting, content strategy, brand storytelling, or related roles in the outdoor industry.
• Strong technical writing and editing skills with the ability to explain complex topics clearly.
• Mastery of AP Style and proper grammar.
• Experience developing educational or technical content for real-world users.
• Experience managing content production or working with contributors and collaborators.
• Comfort working cross-functionally with product, marketing, and creative teams.
• Strong attention to accuracy, clarity, and detail.
• Must reside in the Colorado Front Range.

Extra Consideration Given To Candidates With

• Experience in technical gear or safety-related industries.
• Experience translating technical product knowledge into accessible content.
• Experience building educational content that serves both consumer and professional audiences.

For Application

Please submit a link to your portfolio OR provide 3-4 writing samples. In addition, fulfill the prompt below regarding a new, fictitious product launch.

• Product: Pretend Rocky Talkie is launching a new wireless, Bluetooth lavalier mic called the Clip-On RT Bud.
• Prompt: Write four submissions, three sentences maximum each, for the following launch material: Blog Post Intro Paragraph, Product Page Description, Social Caption, Press Release Intro Paragraph.

Salary Range

$75,000 - $85,000 annually, plus eligibility for a performance-based bonus. Final compensation will depend on experience, skills, and alignment with the role. We offer health insurance, short term/long term disability, 401K matching, PTO and more!

Applications will be reviewed on a rolling basis. We anticipate accepting applications until October 16, 2026, though the position may close earlier if a strong candidate is identified. Applicants are not required to disclose their age or dates of schooling in their resumes.